Privacy and Security Considerations in Market Research Online Communities
With the rise of Market Research Online Communities (MROCs), the digital realm has become the primary arena for insights generation. Online communities offer a dynamic and insightful platform for researchers, but they also present unique challenges concerning privacy and security. As market research and insights professionals, it’s crucial to strike a balance between extracting valuable […]
Limitations of Traditional Focus Groups and How to Overcome Them
If you’re in the world of market research, you’re no stranger to the term “focus groups.” They have been a staple in the industry for decades, providing valuable insights into consumer behavior and preferences. However, like any research method, focus groups come with their own set of disadvantages. In this blog, we’ll delve into the […]
What is UX Research & Why Is It Important
Running a successful business today is all about getting on the same page as your customers. The faster you can accomplish this, the sooner you’ll find that you’re hitting your benchmarks and edging out the competition. But, how do you swiftly move your organization to the top in a highly competitive marketplace? With the right […]
5 Essential Tips for Customer Journey Mapping
With businesses becoming more and more customer-centric, customer journey mapping is something you can’t afford to leave out of your CX strategy. This is especially true if you want to keep your customers coming back to you instead of your competitors. Customer journey mapping is invaluable. The reasons? Mapping helps you get inside the minds […]
What is market testing?
One thing we know about any launch is that it comes with a boatload of different test phases. Sure, we do it to mitigate risk, but also to see if something will actually be successful at disrupting the industry and driving the bottom line. So, how do we know what testing tests what? Various testing […]
Theatrical Film vs. Streaming: Navigating the Post-COVID Entertainment Landscape – A Market Research Perspective
The film industry has faced some major shake-ups in the wake of the COVID-19 pandemic. With theaters closing and people staying home, the battle between traditional movie theaters and streaming platforms has become more relevant than ever. In this blog, we’re going to dig into the changes happening in the world of movies post-COVID and […]
Transforming Industries through Market Research Solutions
In modern business, understanding customer needs, market trends, and emerging opportunities is the cornerstone of success. As industries continue to evolve, driven by technological advancements and changing consumer behaviors, the role of market research has become more crucial than ever. Market research solutions empower organizations to make informed decisions, tailor their strategies, and stay ahead […]
Leveraging Fuel Cycle for Brand Research on DEI and ESG Initiatives
Companies are increasingly recognizing the significance of Diversity, Equity, and Inclusion (DEI) as well as Environmental, Social, and Governance (ESG) practices. These elements have evolved from being mere corporate buzzwords to crucial aspects of a brand’s identity and reputation. To successfully navigate this landscape and make informed decisions, brands are turning to market research platforms […]
The Heart of Your MROCs Success: Recruiting, Retaining, and Engaging Members
Market Research Online Communities (MROCs) are dynamic platforms where brands and researchers engage directly with their target audiences, delving into their preferences, behaviors, and perceptions. However, the journey to building and maintaining a thriving MROC is not without its challenges. Recruiting the right members, retaining their interest over time, and fostering genuine engagement requires strategy. […]
Employee Communities: Empowering and Engaging Your People
There are several crucial elements that define a thriving business, including, but not limited to, exceptional products or services, a compelling value proposition, innovation, effective leadership, and a strong customer focus. However, at the core of every successful business lies a common denominator that sustains its operations: its people. From the wise words of Ryunosike […]