Consumer Trends: What to Expect in 2024

Each year, consumer behavior continues to evolve, shaped by a combination of economic, social, and technological factors. The Committee for Economic Development (CED) recently convened a CEO Trustee roundtable to discuss these trends in 2024 and their implications for our consumer-based economy. This blog will summarize some of the key takeaways from The Conference Board […]
The Critical Role of Digital Healthcare UX Design

The digital healthcare space is dynamic, with continuous innovations influencing the User Experience (UX) landscape. From mobile health apps to wearable devices, the market is witnessing a surge in solutions aimed at enhancing patient engagement and overall healthcare outcomes. For instance, virtual reality (VR) and augmented reality (AR) applications are being explored to provide immersive […]
Qual-at-Scale: How AI Can Revolutionize Unstructured Data

Qualitative research is a powerful tool to understand the needs, preferences, and motivations of your target audience. Yet it can often be under-utilized in favor of larger quantitative projects for perceived advantages such as being cheaper and faster to complete. However, that does not mean that larger quantitative projects are the answer for every type […]
How to Incentivize and Reward Participants in Market Research Online Communities

Market Research Online Communities (MROCs) are a valuable source of insights for businesses that want to understand their customers, test new ideas, and improve their products and services. However, creating and maintaining a successful online market research community is not easy. It requires a lot of planning, management, and engagement from both the researchers and […]
Attracting and Retaining Gen Z in Market Research Online Communities

In the landscape of market research, understanding and adapting to the preferences of Generation Z (Gen Z) is crucial for companies seeking to capture accurate insights. Gen Z, born between the mid-1990s and early 2010s, brings a unique set of characteristics and behaviors that differ significantly from previous generations. This blog explores the distinctive qualities […]
Why Concept Testing is Important in New Product Development

When it comes to product development, creating and launching a successful new product is a challenging endeavor. Innovation and creativity are essential, but the path to success often requires more than just a groundbreaking idea. This is where concept testing comes into play. In this blog, we will explore the significance of concept testing in […]
Are In-Depth Interviews Worth It? Exploring the Pros and Cons

Data-driven decisions can make or break a business, and finding the right method to gather insights is crucial. When exploring options, one approach to consider using is the In-Depth Interview (IDI). As most things do, IDIs come with both advantages and limitations. But by exploring how to conduct In-Depth Interviews effectively, and understanding how to […]
Decoding the Consumer Mindset with Qualitative Research

Qualitative research is all about diving into the real-world aspects of human experiences, opinions, and emotions. Where quantitative research provides a 10,000-foot view of consumer patterns or trends, qualitative research aims to uncover the ‘how’ and ‘why’ behind those behaviors. Whether in conjunction with a quantitative project or run as a standalone, qualitative research projects […]
Participant Observation Research for Business

What do you do when you need insider and accurate data about how a particular group related to your organization behaves? You set up a research study where observing group interactions and behaviors is the focus. Observation research is a type of qualitative research method where market researchers observe people’s behaviors, in a controlled or […]
Using the Kano Model to Craft Consumer-Centric Product Roadmaps

In product development, staying ahead of consumer expectations is crucial. Among the myriad tools available, the Kano Model stands out as a helpful method in guiding product roadmaps with precision. In this blog, we’ll delve deeper into the Kano Model to understand its pivotal role in market research and product development. Understanding the Kano Model […]