Building Customer Empathy Among Stakeholders in Your Organization
Understanding your customers is crucial for fostering empathy among stakeholders, leading to products and services that truly resonate with the market. Achieving this involves gathering and implementing real-time, actionable insights, which helps cultivate a culture of customer empathy and drives better business outcomes. This blog explores how organizations can empower their stakeholders with meaningful insights […]
The Importance of Customer Insights for Financial Companies in 2024
For the financial services industry, customer insights lead the way to strategic decision-making and competitive differentiation. As we navigate through 2024, the importance of understanding and leveraging customer data has never been more pronounced. Capgemini’s Financial Services Top Trends 2024 identifies “customer first” as the most prevalent trend in the industry this year. That said, financial […]
Leveraging Insight Communities for Superior Product Testing in CPG
For the Consumer Packaged Goods (CPG) industry, the ability to innovate and adapt quickly is crucial. With changing consumer preferences and fierce competition, traditional methods of product testing often fall short. Insights communities provide a dynamic and efficient way to gather actionable feedback from your target audience. This blog explores why leveraging a community approach […]
Navigating Changing Consumer Dynamics: Insights for Business Success – Fuel Cycle and Savanta
by Fuel Cycle and Savanta In today’s fast-paced world, where technological advancements, shifting demographics, and evolving socio-cultural trends shape our daily lives, businesses face an unprecedented challenge: staying ahead in the ever-changing consumer landscape. The rise of digital platforms, the influence of social media, and the emergence of new generations with distinct preferences have transformed […]
The Rise of Private Label in an Inflationary Economy
Rising inflation is driving significant shifts in consumer behavior. One of the most notable trends in the Consumer Packaged Goods (CPG) industry is the increasing preference for private-label products over mainstream brands. This shift is not merely due to the lower prices of private-label goods but also because consumers perceive greater value in terms of […]
How to Foster Brand Loyalty with Insight Communities
With countless options available to consumers across many industries, businesses need to find innovative ways to connect with their audience and build lasting relationships. This is where insight communities come into play. Insight communities help brands connect with their customers and promote brand loyalty. This blog will explore how insight communities foster brand loyalty and […]
Unveiling the AI Revolution in Market Research: Key Takeaways
Our recent webinar, ‘AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle’, was led by industry experts Matt MacKinnon, VP of Product at Fuel Cycle, and Jilleun Eglin, Sr. Director of Product at Discuss. It was centered around the transformative potential of Artificial Intelligence (AI) in market research. This blog goes over […]
Synergizing Human Behavior with AI: A Fuel Cycle & FastFocus Webinar Recap
The integration of Artificial Intelligence (AI) presents both unprecedented opportunities and challenges for the market research industry. Our recent webinar, in collaboration with FastFocus, delved deep into the nuances of this dynamic relationship, exploring how the synergy between human intelligence and AI is reshaping the industry. This blog will explore some of the key webinar […]
Branded vs. Unbranded Insight Communities: Which is Right for You?
In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of your studies. Whether you opt for the familiarity and transparency of a branded insight community or the anonymity and unbiased feedback of an unbranded one, your decision ultimately hinges on your business objectives, priorities, and […]
Market Research 101: Finding and Curating the Right Audience for Insights Communities
In the realm of market research, it’s crucial (and challenging) to assemble the ideal participants for your Insight Community. Researchers face the perennial challenge of sourcing ample quantities of top-tier participants. Here, we delve into five strategies tailored to help you unearth potential participants in the dynamic landscape of 2024. Define the Perfect Fit Identifying […]