Qualitative Studies – Methods and Analysis
Qualitative research is a type of research approach that involves a more interpretive and natural approach to eliciting data. Instead of distributing a tool that can be quickly quantified (e.g., a survey), qualitative research relies on capturing data and gleaning insights from participants or artifacts in a more natural setting. Qualitative research is an excellent […]
What is Design Research?
Imagine that a friend plans to surprise you with a vacation. They don’t ask you what your schedule looks like, if you’re remotely interested in going on a hike through a jungle, or if you’re up to date on the necessary vaccinations. They prepared diligently behind the scenes, but never took your needs into consideration. […]
Market Research Must-Read: 2019 GRIT Insights Practice Report
Using data collected in Q4 of 2019, the 26th edition of the GreenBook Research Industry Trends Report focuses on fundamental themes related to the practice of research. It explores the adoption of emerging methods, the use of traditional methods, drivers of supplier selection, satisfaction with suppliers, investment priorities, projected research spend, the evolving role & activities of researchers, high-demand skillsets, buzz topics, and more. This edition includes a piece on buzzwords by Fuel Cycle’s CPO, Rick Kelly. According to […]
Customer Analysis
One of the most pressing questions in marketing is: How can a brand reach its target audience? Answering that effectively means first going through trials and tribulations aimed at intimately defining who your target audience is. One of the most effective ways to do that is through customer analysis. What is Customer Analysis? Customer analysis […]
Focus Groups Method, Procedure & Analysis
With advances in big data and the ease of capturing customer insights with a computer, it seems old school to conduct a focus group. While focus groups may be a traditional market research method, it doesn’t mean focus groups aren’t valuable. It’s quite the opposite. Focus groups allow you to collect feedback, unlike any other […]
The Power of Customer Segmentation
The advent of big data makes it possible for brands to reach customers in extraordinary and personal ways. With accurate customer data, brands can do things like tailor email marketing messages to different audiences with dynamic content, for example. What does this mean? It means, based on customer information, marketing teams can create personalized messages […]
5 Signs UX Research Is More Important Than Ever
By Jeffrey Henning via Market Research Institute International At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience) research. “Digital is the new battleground for customers,” Calista said. “We all have mobile experiences and our journey as consumers matters greatly to brands and […]
Behavioral Segmentation – Methods to Know Your Market
Behavioral segmentation is an advanced type of customer segmentation approach that focuses on understanding how customers interact with your brand. Engaging in smart behavioral segmentation is key to capturing telling data to provide personalized customer journeys. While behavioral segmentation provides valuable customer insights, many companies are failing when it comes to capturing the right customer […]
Customer Feedback – Why It Can’t Be Ignored
In a world where word-of-mouth marketing is the most influential form of marketing, customer feedback is everything. Its value is bar-none when it comes to improving your unique selling proposition and keeping a leg up on your competitors. What is Customer Feedback? Customer feedback is an umbrella term for any opinion, thought, or insight from […]
Customer Feedback: A Guide to Start & Succeed With Surveys
Customers are the lifeblood of your business. When they are happy, your business thrives. When customers have a terrible experience, they often do what you fear most and stop using your services in favor of one of your competitors. In fact, 89% of consumers have switched to doing business with a competitor following a poor […]