5 Signs UX Research Is More Important Than Ever
By Jeffrey Henning via Market Research Institute International At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience) research. “Digital is the new battleground for customers,” Calista said. “We all have mobile experiences and our journey as consumers matters greatly to brands and […]
Behavioral Segmentation – Methods to Know Your Market
Behavioral segmentation is an advanced type of customer segmentation approach that focuses on understanding how customers interact with your brand. Engaging in smart behavioral segmentation is key to capturing telling data to provide personalized customer journeys. While behavioral segmentation provides valuable customer insights, many companies are failing when it comes to capturing the right customer […]
Customer Feedback – Why It Can’t Be Ignored
In a world where word-of-mouth marketing is the most influential form of marketing, customer feedback is everything. Its value is bar-none when it comes to improving your unique selling proposition and keeping a leg up on your competitors. What is Customer Feedback? Customer feedback is an umbrella term for any opinion, thought, or insight from […]
Customer Feedback: A Guide to Start & Succeed With Surveys
Customers are the lifeblood of your business. When they are happy, your business thrives. When customers have a terrible experience, they often do what you fear most and stop using your services in favor of one of your competitors. In fact, 89% of consumers have switched to doing business with a competitor following a poor […]
Usability Research – How to Start
Did you know that 53% of consumers feel brands fail to meet their experience standards, and 73% of brands can’t provide a consistent experience across their different digital channels? When it comes to capturing customer loyalty, providing an excellent user experience is key. However, nearly three quarters of brands are failing their customers. To avoid […]
Are you Offering a Job or an Experience?
Fuel Cycle recently received a top-ranking award by Built In LA: Best Place to Work. How did we do it, how can you do it, and why does it matter to your customers? Jobs are everywhere, but what makes for a great job at a great company? Three words: benefits, compensation, and growth. These are […]
Qualitative Interviewing
When it comes to market research, sometimes gaining the most valuable, insightful data can be done simply by asking. Hence why we have qualitative interviews. Qualitative interviews are often used by researchers to gain an up-close look at personal stories and experiences of interview subjects that represent a certain market segment. These personal experiences and […]
Location-Based Services (LBS)
The number of companies using location-based services is increasing steadily. As of 2018, there were 242 million location-based service users in the United States. These numbers represent an increase in 22 million from the previous year, and there are no signs of a slow down in innovation. It makes sense why more organizations would invest […]
How to Start Prototype Testing
You’re excited about your ideas and your eventual product launch. First, ask yourself this question: What stands between a successful product and customer satisfaction? If you answered prototype testing, then you’re correct. As you probably already know, it isn’t enough to produce a product that you think is exceptional. That product has to endure the […]
What is Research?
Research is an initiative that can be as large or as small as you make it. One thing that can be said, is that a lot of good research goes a very long way, particularly when used to fuel knowledge associated with making organizational decisions. That said, research rears itself in many forms and is […]