The Light Within: Inspiration from Amanda Gorman
Written by: Becky GomolkaExecutive AssistantFuel Cycle “When day comes, we ask ourselves: where can we find light in this never-ending shade?” – Amanda Gorman, “The Hill We Climb“ At the 2021 Presidential Inauguration, America’s first-ever youth poet laureate, Amanda Gorman, asked listeners a question that hit home on a number of levels. Beginning another year in a global pandemic, […]
What Is Agile Qualitative Research?
Remember spending your Friday nights combing through the aisles of DVDs at Blockbuster? If this question brought up fond memories of buttery popcorn and chewy milk duds, you likely feel a little sad that this once thriving business is no longer. As consumer desires shifted in the early 2000s, companies like Netflix and Redbox swooped […]
A Marketing Manager’s Guide to Customer Personas
As a marketer, it’s your job to understand your customers. From social media strategy to paid ads, blogs, and website design, you live and breathe analytics, brand voice, and aesthetics. And while you think you know who your customers are on a deep level, have you ever really thought of them as a “person?” Do […]
Market Research for Lean Marketing Teams
It’s no secret that businesses that can keep costs low and adapt quickly to market shifts are the most successful, but how did they get there? Lean marketing teams are a significant component of this success because they allow brands to pivot their strategies as the world, the market, and their competitors change. Lean marketing […]
Continuous Research For Data-Driven Teams
With all business units challenged to be more productive, efficient, and work in harmony with one another, it only makes sense that they would all need quick access to customer data – a single source of truth for confident decision-making across the enterprise. A Call for Continuous Research At Fuel Cycle, we believe that the […]
Tips for Conducting Observation Research Under Constraints
Observation research is a qualitative research technique where researchers observe participants’ ongoing behavior in a natural situation instead of a simulated trial. With this method, researchers observe participants’ actions and interactions instead of asking them to self-report via a survey. Observational research methods vary and include product testing, where brands provide their products to consumers […]
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2021 Market Research Predictions by Forrester
2020 was truly the year of the unpredictable. Under the pressure of a global pandemic, businesses achieved the impossible by embracing remote work and reorienting entire teams to new environments and technologies. Read on to see what predictions Forrester has for the new year, and how these predictions directly translate to success in 2021, or download our infographic for a shareable visual. […]
Naturalistic Observation Research for Business
When a brand wants to capture insight into how customers honestly feel about its company or products, the market research team often turns to observation research to glean accurate insights. Observation research in business is a qualitative market research method where researchers watch participants’ interactions and behaviors, as opposed to sending customers a survey. There […]
When to Do an In-Depth Interview | Virtual In-Depth Interviews
In-depth interviews, or IDI’s, are a qualitative market research method that offers brands the unique opportunity to collect rich, insightful, and real data from a smaller, carefully selected group of participants. In-depth interviews utilize an open-ended, discovery-oriented data collection method where the researcher can more deeply explore a respondent’s feedback and thought processes. Researchers typically […]