How To Do Brand Loyalty Testing
The largest and most successful brands exist not only because they make great products but also because they maintain and grow their loyal following. Brand loyalty is achieved when a consumer identifies with a brand or product and selects that brand or product over others repeatedly. For example, some individuals prefer Coke over Pepsi, Nike […]
5 Ways to Build a Company Culture that Encourages Diversity and Inclusion Using Fuel Cycle
“Diversity and inclusion” are recent buzzwords in the business world, but their weight and importance are lightyears beyond your average trend. And just because organizations of all shapes and sizes are beginning to seriously self-assess, that doesn’t mean everything will magically improve overnight. Diversity and inclusion is for everyone, but it isn’t one-size-fits-all. Every organization […]
Amplifying Voices in Tech: Q&A with Black Girls CODE
Becky GomolkaExecutive AssistantFuel Cycle Back in June of this year, Fuel Cycle fostered partnerships with organizations that exist to give greater opportunities to people of color. Our hope was to extend our impact beyond monetary donations and do something that would last long after Summer 2020. When we found Black Girls CODE, we were excited […]
How to Evaluate Media Content
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” Robert Rose, Content Marketing Strategist and Author When it comes to evaluating the design of your website, business cards, brochures, or pamphlets, you likely pool […]
A 2020 Retrospective On Market Research
Back in March, when the COVID-19 pandemic was moving full-steam ahead, businesses prepared themselves for short-term changes in consumer behavior. However, many companies didn’t anticipate that almost a year later, we would still be in the thick of quarantines, shutdowns, and a “new normal.” As we enter the third wave of COVID cases sweeping across […]
Why You Need A Voice-of-Customer Program
A Voice-of-Customer Program (or VoC program for short) is a way for organizations to capture, analyze, and implement customer feedback to better their products and services. Customer feedback helps small, and large businesses understand their customers on a deeper level. With a VoC program, companies gather data that tells them about customer expectations, preferences, dislikes, […]
5 Ways To Improve UX Research
In order to be successful, brands must understand what makes their customers tick. From pricing to marketing to product features, businesses need to invest in usability research tools if they expect to stand out amongst the competition. With the right combination of user experience research (UX research) and effective UX research tools, organizations can crack […]
How to do In-Home Usage Testing
Have you ever seen the Swiffer WetJet TV commercials? If so, you likely remember that they had a series of ads where they would drop off a box of their cleaning products at an “unsuspecting” family’s doorstep. The family would then use the product, and all of their cleaning problems would magically disappear. Ok, not […]
5 Inspirational Customer Experience Quotes from CX Experts
Customers these days expect a lot out of companies, and with thousands of company reviews available with the click of a button, who can blame them? There is more information about brands than ever before, empowering customers to make informed decisions before purchasing. The availability of information and fierce competition among brands make the customer […]
5 Signs You’re Not Using Cutting Edge Market Research Software
The data collected with agile market research ensures that businesses are incorporating customer and employee needs into products, communications, and services. By understanding exactly what their audience wants and needs, businesses can quickly make effective decisions that will lead to increased market growth and a healthy bottom line. In addition to consumer insight, market research […]