2021 Market Research Predictions by Forrester
2020 was truly the year of the unpredictable. Under the pressure of a global pandemic, businesses achieved the impossible by embracing remote work and reorienting entire teams to new environments and technologies. Read on to see what predictions Forrester has for the new year, and how these predictions directly translate to success in 2021, or download our infographic for a shareable visual. […]
Naturalistic Observation Research for Business
When a brand wants to capture insight into how customers honestly feel about its company or products, the market research team often turns to observation research to glean accurate insights. Observation research in business is a qualitative market research method where researchers watch participants’ interactions and behaviors, as opposed to sending customers a survey. There […]
When to Do an In-Depth Interview | Virtual In-Depth Interviews
In-depth interviews, or IDI’s, are a qualitative market research method that offers brands the unique opportunity to collect rich, insightful, and real data from a smaller, carefully selected group of participants. In-depth interviews utilize an open-ended, discovery-oriented data collection method where the researcher can more deeply explore a respondent’s feedback and thought processes. Researchers typically […]
A Marketer’s Guide to Message Testing
Anyone in marketing knows that driving traffic to their website is crucial in order to boost sales. However, it is not always clear how to get your customers to convert online. You’re deploying social media and google advertisements but is your marketing message actually breaking through the digital noise? How do you measure success? Your […]
Kickstart Your 2021 Agile Market Research Program
2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the way forward. Based on a Q&A with SurveyMonkey, we’ve put together the top trends for agile market research in 2021. This blog will touch upon each topic at a high level, but for the full details, be sure […]
Brand Storytelling Guide | Craft Your Authentic Brand Story
Human emotion is the driving force behind most of our decisions, from what career we choose to what brands we use; emotion is at the core of why we do what we do, even if we don’t always know it. According to a Stanford study, it takes less than a second to make an impression […]
7 Market Research Trends to Look Out For in 2021
Market research is continually evolving to help brands stay ahead of the curve. And in 2020, a focus on conducting more efficient and impactful research meant that insights functions grew, despite a global economic downturn. Heading into the new year, things are only picking up steam. Here are the 2021 market research trends we think will be […]
How To Do Brand Loyalty Testing
The largest and most successful brands exist not only because they make great products but also because they maintain and grow their loyal following. Brand loyalty is achieved when a consumer identifies with a brand or product and selects that brand or product over others repeatedly. For example, some individuals prefer Coke over Pepsi, Nike […]
5 Ways to Build a Company Culture that Encourages Diversity and Inclusion Using Fuel Cycle
“Diversity and inclusion” are recent buzzwords in the business world, but their weight and importance are lightyears beyond your average trend. And just because organizations of all shapes and sizes are beginning to seriously self-assess, that doesn’t mean everything will magically improve overnight. Diversity and inclusion is for everyone, but it isn’t one-size-fits-all. Every organization […]
Amplifying Voices in Tech: Q&A with Black Girls CODE
Becky GomolkaExecutive AssistantFuel Cycle Back in June of this year, Fuel Cycle fostered partnerships with organizations that exist to give greater opportunities to people of color. Our hope was to extend our impact beyond monetary donations and do something that would last long after Summer 2020. When we found Black Girls CODE, we were excited […]