DE&I and Market Research
Diversity, equity, and inclusion (DE&I) is an essential topic for any company. In fact, it’s one of the top priorities for many businesses today. DE&I initiatives focus on policies, practices, and culture that promote equal opportunities for all employees regardless of race, gender, or other factors. Technology giant Apple has made diversity one of its […]
Market Research Community Myths Debunked
To stay ahead of the competition and provide customers with the best experiences possible, businesses need to understand their customers in real-time. This means no more formulaic and lengthy market research campaigns that quickly go stale. Today, agile market research is the name of the game as it focuses on what’s working for customers right […]
Applying Market Research to Holiday Shopping In 2022
The holiday season is the most critical time of the year for retailers and e-commerce businesses. It’s a time when consumers spend more than any other time of year, and it’s an opportunity to increase sales and revenue. But how can companies use market research to boost sales during the holiday shopping season with so […]
Powering Up Your Gaming With Fuel Cycle for DE&I
Introduction—Who Plays Video Games? What does a gamer look like– are they more likely to wear pajamas or a business suit? What jobs do they have, and how do they socialize with friends? Perhaps you just imagined a teenager, probably male, chilling on the couch. Or maybe a Twitch streamer with pastel-pink hair, cat-eared […]
What Is Delta Testing, And How Do You Do It?
User experience (UX) testing is the process of understanding end users, what they need, and what they value when interacting with a product, system, or service. However, the challenge with traditional methods, like beta testing, is that it’s not continuous; The feedback becomes stale, and insights are fragmented. 5 to 15% of all development projects […]
Testing 101-Monadic Testing
At some point, every company wants to test a new product, service, or idea. But what’s the best way to do that? Many organizations use focus groups or other types of research methods. However, these approaches can be time-consuming and costly for smaller companies with limited resources. In this article, we’ll explore monadic testing—a type […]
Achievement Unlocked: How Market Research Takes GaaS to the Next Level
Introduction Choose your fighter! GaaS or traditional gaming? In this blog, we’ll examine games as a service. Games as a service, or GaaS, is a way for game publishers to “monetize video games beyond their point of sale“. It also provides players with new content like missions, competitions, and gear. This is done through season passes, […]
Testing 101-Max Diff
If you’ve ever been involved in user or product experience testing, you’ve probably heard of Max Diff. It can be used during the early stages of product development to prioritize features and ensure they’re aligned with customer needs. Max Diff is a quantitative method for understanding customer preferences. It helps you identify important product features […]
Testing 101-Conjoint Analysis
If you’re like most businesses, you want to know what customers think about your product or service. The answers to this question are critical to your success. Fortunately, there is a technique called conjoint analysis that can help answer it. In this post, we’ll explain what conjoint analysis is, how it works, and its benefits […]
Women in STEM and Market Research
Women belong anywhere they want to be! From Ada Lovelace to Mae Jemison, women have advanced the world through science, technology, engineering, and mathematics (STEM). In 2019, the US Census Bureau reported that there were 10.8 million STEM workers, but only 27% of those workers were women. And, women in STEM typically earn less than men; the […]