Testing 101-Max Diff
If you’ve ever been involved in user or product experience testing, you’ve probably heard of Max Diff. It can be used during the early stages of product development to prioritize features and ensure they’re aligned with customer needs. Max Diff is a quantitative method for understanding customer preferences. It helps you identify important product features […]
Testing 101-Conjoint Analysis
If you’re like most businesses, you want to know what customers think about your product or service. The answers to this question are critical to your success. Fortunately, there is a technique called conjoint analysis that can help answer it. In this post, we’ll explain what conjoint analysis is, how it works, and its benefits […]
Women in STEM and Market Research
Women belong anywhere they want to be! From Ada Lovelace to Mae Jemison, women have advanced the world through science, technology, engineering, and mathematics (STEM). In 2019, the US Census Bureau reported that there were 10.8 million STEM workers, but only 27% of those workers were women. And, women in STEM typically earn less than men; the […]
Market Research and Gen Z
Generation Z, or Gen Z, is the demographic cohort born between 1997-2012. The oldest member of this generation is currently 25 years old. Gen Z is the most ethnically and racially diverse generation to date, with 48% identifying as something other than white. This diversity extends beyond race and ethnicity and includes various perspectives on […]
Leveraging Brand Testing for a Competitive Advantage
Picture yourself walking into a Starbucks. What do you see, feel, and think? How do the walls look, the cups, the furniture? What do you order? Perhaps you see a few students studying in a corner or two men in suits having a business meeting. You feel excited about your first jolt of coffee and […]
UX Research With Communities
Qualitative research should be your first port of call if you want to understand your customers’ user experience better. Qualitative research allows you to validate your assumptions and design by speaking directly with users. It helps answer questions like: what are customers trying to achieve with our product? What barriers do they face in achieving […]
Market Research Pain Points –Technology
The world of technology is a vast and ever-changing landscape. In the past few years, we’ve seen an explosion of innovation in fields like automation, cloud computing, artificial intelligence (AI), blockchain, and virtual reality. Companies are looking for new ways to solve old problems—and make money in the process. But these companies’ biggest challenges, like […]
Five Holiday Consumer Trends to Expect in 2022
What Consumer Habits to Watch for This Holiday Season Fall is just around the corner, and most retailers are already gearing up for the holiday shopping season. From back-to-school shopping, Halloween to Christmas, the second half of the year is usually a significant consumer spending period. However, this year several factors could impact consumer […]
Market Research Pain Points – Healthcare & Insurance
There isn’t an industry that hasn’t been affected by the turmoil of the last three years. Between COVID-19, rising inflation, supply chain challenges, and worker shortages, businesses in all industries are in a state of limbo, waiting for the next unprecedented event to unfold. The healthcare and insurance industries have been hit particularly hard as […]
Market Research Pain Points – Media & Entertainment
While Media & Entertainment is a huge industry, with annual revenue of $1.7 trillion, involving multiple sectors including film, television, video games, music, publishing, and more, the industry is in a state of flux. The digital revolution has transformed every aspect of the industry, from how content is produced and distributed to how consumers consume […]