Usability Testing in Community
Usability testing is a market research method that helps you determine if your product or service meets the needs of your target audience. The goal of usability testing is to reveal how easy it is for participants to complete tasks and whether their expectations are met. This can be done through interviews, observations, task completion […]
Market Research Predictions and News for 2023
Market research is the process of learning about your customers’ wants, needs, and desires to create products and services that will meet those needs. Customers are changing rapidly and unpredictably. To keep up with these changes, businesses must conduct regular surveys or interviews with customers to discover what they want today. We’ve compiled a list […]
Insights on the 2022 State of Streaming Entertainment
Ahh, the streaming wars. Initially promised as an answer to expensive and complicated cable TV plans, streaming services created an entertainment renaissance. Netflix, previously a DVD mail-order business, emerged as the forerunner with an add-free, under $10 service. Now, another change is upon the home entertainment landscape due to a proliferation of streaming services, tiered […]
DE&I and Market Research
Diversity, equity, and inclusion (DE&I) is an essential topic for any company. In fact, it’s one of the top priorities for many businesses today. DE&I initiatives focus on policies, practices, and culture that promote equal opportunities for all employees regardless of race, gender, or other factors. Technology giant Apple has made diversity one of its […]
Market Research Community Myths Debunked
To stay ahead of the competition and provide customers with the best experiences possible, businesses need to understand their customers in real-time. This means no more formulaic and lengthy market research campaigns that quickly go stale. Today, agile market research is the name of the game as it focuses on what’s working for customers right […]
Applying Market Research to Holiday Shopping In 2022
The holiday season is the most critical time of the year for retailers and e-commerce businesses. It’s a time when consumers spend more than any other time of year, and it’s an opportunity to increase sales and revenue. But how can companies use market research to boost sales during the holiday shopping season with so […]
Powering Up Your Gaming With Fuel Cycle for DE&I
Introduction—Who Plays Video Games? What does a gamer look like– are they more likely to wear pajamas or a business suit? What jobs do they have, and how do they socialize with friends? Perhaps you just imagined a teenager, probably male, chilling on the couch. Or maybe a Twitch streamer with pastel-pink hair, cat-eared […]
What Is Delta Testing, And How Do You Do It?
User experience (UX) testing is the process of understanding end users, what they need, and what they value when interacting with a product, system, or service. However, the challenge with traditional methods, like beta testing, is that it’s not continuous; The feedback becomes stale, and insights are fragmented. 5 to 15% of all development projects […]
Testing 101-Monadic Testing
At some point, every company wants to test a new product, service, or idea. But what’s the best way to do that? Many organizations use focus groups or other types of research methods. However, these approaches can be time-consuming and costly for smaller companies with limited resources. In this article, we’ll explore monadic testing—a type […]
Achievement Unlocked: How Market Research Takes GaaS to the Next Level
Introduction Choose your fighter! GaaS or traditional gaming? In this blog, we’ll examine games as a service. Games as a service, or GaaS, is a way for game publishers to “monetize video games beyond their point of sale“. It also provides players with new content like missions, competitions, and gear. This is done through season passes, […]