Resources Customer Stories Fuel Cycle ROI Resource Hub Events & Webinars Platform Releases

CUSTOMER STORY | Abercrombie & Fitch

Establishing customer empathy through constant connection.

Read It Now!
  • back
a banner of the Community Manager Spotlight of Cher with a photo of her on the right

Table of Contents

Community Manager Spotlight: Cher

In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about what it takes to run a successful online community.

 

This week we are highlighting Cher (Cheryl) Thompson, Community Associate at FUEL CYCLE. Check out her interview below:

 

What is your name & job title?

Cheryl Thompson, Community Associate at Fuel Cycle

What is your favorite thing about your job?

I love interacting with members, and creating fun/interesting content for them to participate in!

How would you describe yourself in 3 words?

Creative, Curious, & Wordy

What’s your favorite brand and why?

I love Tarte’s marketing techniques. They’re sparse with their interaction, but they send engaging emails that offer deals, and are always open to interaction/incredibly responsive with customer service.

What does community mean to you?

A space for members to be able to interact and learn with each other and with their moderators – it should be as fun for the person creating it as it is for members!

What is your #1 tip for other CS teams?

Interact with your community as much as possible. Let them get to know you! They’ll be far more honest and open if they have a “persona” relationship with their mod.

Victoria Youngwall

Victoria is Fuel Cycle's Associate Director of Corporate Marketing, leading omnichannel strategies across events, demand generation, branding, and product-led growth. She began her journey at Fuel Cycle as the company’s first marketing intern and has since held roles such as Sr. Brand Manager and Design Manager. Victoria earned her BS in Electronic Media, Arts & Communication with a concentration in corporate marketing and branding from Rensselaer Polytechnic Institute.

The Insights Operating System.

Fuel Cycle accelerates decision-making for iconic brands. We don’t just help you make decisions – we make them faster, smarter, and with precision. Unlock the insights you need to launch groundbreaking products, dominate customer acquisition, and outpace the competition.

With the Research Engine driving the most powerful insights communities, brands connect with their audiences at a deeper level, extracting bold, actionable insights that fuel fearless business moves.

Autonomous Insights Graphics-01