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5 Market Research Trends for 2020

We are about to enter a new decade. With 2020 only weeks away, it seems appropriate to reflect on the past and celebrate the unprecedented

What is User Research?

Websites, mobile apps, interactive digital displays…what do these have in common? UX design. These are just a few examples of the many digital assets brands

The Best Research Techniques for Your Business

Companies that understand precisely what their customers need do an excellent job of fostering customer satisfaction and retention. The value of retention is unmatched, considering

What does SDK mean?

If you’ve ever brushed elbows with the world of digital platforms, then you may have heard of the acronym SDK. If you’re a web developer,

Usability Research – How to Start

Did you know that 53% of consumers feel brands fail to meet their experience standards, and 73% of brands can’t provide a consistent experience across

Qualitative Interviewing

When it comes to market research, sometimes gaining the most valuable, insightful data can be done simply by asking. Hence why we have qualitative interviews.

Location-Based Services (LBS)

The number of companies using location-based services is increasing steadily. As of 2018, there were 242 million location-based service users in the United States. These

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