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4 Emerging Trends to Hit Market Research

AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these buzz words and research trends really mean and look like in today’s industry? We want to provide an overview of the biggest emerging trends to hit market research that will affect and advance the industry.

We use the word “trend” to describe these emerging technologies and methods but believe these advancements are here to stay.

In this infographic, we’ve identified and highlighted the top 4 emerging trends in artificial intelligence, data, and overall market research that you should be looking out for.

Victoria Youngwall

Victoria is Fuel Cycle's Associate Director of Corporate Marketing, leading omnichannel strategies across events, demand generation, branding, and product-led growth. She began her journey at Fuel Cycle as the company’s first marketing intern and has since held roles such as Sr. Brand Manager and Design Manager. Victoria earned her BS in Electronic Media, Arts & Communication with a concentration in corporate marketing and branding from Rensselaer Polytechnic Institute.

The Insights Operating System

Fuel Cycle is redefining how enterprises connect with the voice of the customer instantly, intelligently, and at scale. Fuel Cycle delivers decision intelligence through trusted communities, seamless user feedback, and agentic AI. Whether validating designs, uncovering unmet needs, or fueling strategic decisions, Fuel Cycle eliminates research bottlenecks and blind spots.

The result? Faster innovation, smarter product launches, and bold, customer-led growth. Outpace competitors. Outsmart risk. Outperform expectations.

With Fuel Cycle, the future of insight is always on.