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5 Market Research Trends for 2020

We are about to enter a new decade. With 2020 only weeks away, it seems appropriate to reflect on the past and celebrate the unprecedented

What is User Research?

Websites, mobile apps, interactive digital displays…what do these have in common? UX design. These are just a few examples of the many digital assets brands

The Best Research Techniques for Your Business

Companies that understand precisely what their customers need do an excellent job of fostering customer satisfaction and retention. The value of retention is unmatched, considering

What does SDK mean?

If you’ve ever brushed elbows with the world of digital platforms, then you may have heard of the acronym SDK. If you’re a web developer,

How to Conduct an In-Depth Interview

In-depth interviews are a great way for researchers to gather rich, qualitative data from key respondents. They’re typically used as a standalone research method, or

Up Your Ante With Agile

Every organization aspires to be at the top of their industry. It won’t surprise you that the companies that climb those coveted ranks excel by

What Is Unstructured Data?

When it comes to data analysis, there are two types of data that are processed by researchers: structured data and unstructured data. While structured data

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