Fuel Cycle

The Fuel Cycle Blog

Up Your Ante With Agile

Every organization aspires to be at the top of their industry. It won’t surprise you that the companies that climb those coveted ranks excel by

What Is Unstructured Data?

When it comes to data analysis, there are two types of data that are processed by researchers: structured data and unstructured data. While structured data

psychographic profiles marketing

Psychographic Segmentation in Marketing

Long gone are the days of one-size-fits-all, mass marketing techniques. Today’s marketing is all about personalization. Customers want more personalized shopping experiences, marketing messages, and

What is market testing?

One thing we know about any launch is that it comes with a boatload of different test phases. Sure, we do it to mitigate risk,

Usability Research – How to Start

Did you know that 53% of consumers feel brands fail to meet their experience standards, and 73% of brands can’t provide a consistent experience across

Qualitative Interviewing

When it comes to market research, sometimes gaining the most valuable, insightful data can be done simply by asking. Hence why we have qualitative interviews.

Location-Based Services (LBS)

The number of companies using location-based services is increasing steadily. As of 2018, there were 242 million location-based service users in the United States. These

How to Start Prototype Testing

You’re excited about your ideas and your eventual product launch. First, ask yourself this question: What stands between a successful product and customer satisfaction? If

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