Fuel Cycle

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What is Research?

Research is an initiative that can be as large or as small as you make it. One thing that can be said, is that a

How to Conduct an In-Depth Interview

In-depth interviews are a great way for researchers to gather rich, qualitative data from key respondents. They’re typically used as a standalone research method, or

Usability Research – How to Start

Did you know that 53% of consumers feel brands fail to meet their experience standards, and 73% of brands can’t provide a consistent experience across

Qualitative Interviewing

When it comes to market research, sometimes gaining the most valuable, insightful data can be done simply by asking. Hence why we have qualitative interviews.

Location-Based Services (LBS)

The number of companies using location-based services is increasing steadily. As of 2018, there were 242 million location-based service users in the United States. These

How to Start Prototype Testing

You’re excited about your ideas and your eventual product launch. First, ask yourself this question: What stands between a successful product and customer satisfaction? If

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