Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research is sometimes inaccurate and thwarted
Running a successful business today is all about getting on the same page as your customers. The faster you can accomplish this, the sooner you’ll
The global market research industry was worth over $76 billion dollars in 2018, and is only increasing. It’s no wonder why. Companies that hit the
As a CEO, you wear many hats. One of the most prominent being the strategic decision-maker, piloting your company in new directions. You make your
If you’re a marketer, you know all too well the importance of market research. Even if you’re not a marketer but you spearhead the growth
It’s back and bolder than ever! Each year, GreenBook Research surveys and interviews over 1,000 participants from 75 countries to set the benchmark for market
Companies that understand precisely what their customers need do an excellent job of fostering customer satisfaction and retention. The value of retention is unmatched, considering
If you’ve ever brushed elbows with the world of digital platforms, then you may have heard of the acronym SDK. If you’re a web developer,
While it may sound like something directly out of a Sci-fi television show, the digital experience is actually something that most of us are all
How much is your research study going to cost? How long will you need to research to capture sufficient data? Is your research project feasible
Every market researcher’s biggest nightmare is for a client to say, “this doesn’t address our business issues.” However, this type of issue is prevalent; even
Market research is not always a cut and dry process. In other words, you may want to gather telling customer data to inform business decisions,
