Behavioral segmentation is an advanced type of customer segmentation approach that focuses on understanding how customers interact with your brand. Engaging in smart behavioral segmentation
In a world where word-of-mouth marketing is the most influential form of marketing, customer feedback is everything. Its value is bar-none when it comes to
Customers are the lifeblood of your business. When they are happy, your business thrives. When customers have a terrible experience, they often do what you
Did you know that 53% of consumers feel brands fail to meet their experience standards, and 73% of brands can’t provide a consistent experience across
Fuel Cycle recently received a top-ranking award by Built In LA: Best Place to Work. How did we do it, how can you do it,
When it comes to market research, sometimes gaining the most valuable, insightful data can be done simply by asking. Hence why we have qualitative interviews.
The number of companies using location-based services is increasing steadily. As of 2018, there were 242 million location-based service users in the United States. These
You’re excited about your ideas and your eventual product launch. First, ask yourself this question: What stands between a successful product and customer satisfaction? If
Research is an initiative that can be as large or as small as you make it. One thing that can be said, is that a
Did you know the average adult consumer spends close to four hours a day on their mobile devices? While it’s true consumers use smartphones for
Quick polls may be small in size, but they can certainly pack punch in terms of research impact potential. These bite-sized surveys deviate from the typical 15-30
In-depth interviews are a great way for researchers to gather rich, qualitative data from key respondents. They’re typically used as a standalone research method, or
