The Fuel Cycle Blog

During a recent Fuel Cycle webinar, we discussed the importance of customer voice with Jeff Dahms, the Director of CX at the First National Bank

The last decade has caused the CPG and retail industries to struggle as corporate giants have monopolized the market, leaving no room for small brands

Marketing to business to business customers, or B2B customers, has historically been done offline via sales representatives, cold calling, mail adverts, and door-to-door sales. As

“It’s like asking for the value of a life vest… it’s indispensable.” Robyn Ryden – Consumer Insights Manager, Carhartt While MROCs are beneficial to companies

Every industry is now digital, and the stakes for getting products right are enormous. Across industries, digital leaders’ earnings growth outpaces laggards by 1.8x. But 70%

With COVID-19 shutting down “business as usual,” you may be wondering how to conduct market research safely and effectively. The good news is that your

Any successful business owner will tell you that it’s nearly impossible to launch a product or service effectively without understanding what your customers care about-

Now more than ever, consumers are investing in brands that are eco-friendly, transparent, and aligned with their environmentally conscious values. To keep up, brands need to think outside the box to appease this growing segment of

Modern market research requires that companies collect customer feedback continuously and in real-time. Long gone are the days of months-long focus groups; marketing in 2021

Agile market research is the heartbeat of any lean marketing team because it allows companies to gather insights that lead to product and service improvements

The market research industry has long utilized online research methods to cut costs, increase convenience, and boost efficiency. The allure of virtual research has only

Customer retention is crucial to any service industry business’s success because customers are happy with what you provide and want to continue working with you.