Countless companies have been transformed by market research. As the consumer market grows in competition and diversity, market research has been a vital tool in
The world of market research allows companies to become familiar with a variety of different terms and tools that can help them make critical decisions
Although it sounds straight out of a science fiction novel, the truth is that artificial intelligence is all around us, and most likely, involved in
The relationship between research and revenue isn’t always as apparent as we’d like it to be. While it’s pretty much a given that the more
At one point in time, there seemed to be a few products for a few audiences. As times have changed, history has been made, and
It’s no secret that in order to get the most out of market research, you’ll want to make sure you gather the data most reflective
Running a successful business today is all about getting on the same page as your customers. The faster you can accomplish this, the sooner you’ll
The global market research industry was worth over $76 billion dollars in 2018, and is only increasing. It’s no wonder why. Companies that hit the
As a CEO, you wear many hats. One of the most prominent being the strategic decision-maker, piloting your company in new directions. You make your
If you’re a marketer, you know all too well the importance of market research. Even if you’re not a marketer but you spearhead the growth
It’s back and bolder than ever! Each year, GreenBook Research surveys and interviews over 1,000 participants from 75 countries to set the benchmark for market
The best way to find out what customers need is to just ask them, right? According to tech visionary, Steve Jobs, the answer is a
