The Fuel Cycle Blog

In order to be successful, brands must understand what makes their customers tick. From pricing to marketing to product features, businesses need to invest in

Have you ever seen the Swiffer WetJet TV commercials? If so, you likely remember that they had a series of ads where they would drop

Customers these days expect a lot out of companies, and with thousands of company reviews available with the click of a button, who can blame

The data collected with agile market research ensures that businesses are incorporating customer and employee needs into products, communications, and services. By understanding exactly what

“Stories constitute the single most powerful weapon in a leader’s arsenal.” Dr. Howard Gardner, professor at Harvard University As market researchers, we live and breathe

At the heart of every business transaction is a treasure trove of decisions made to reach that proverbial “x marks the spot.” Whenever a consumer

These days the world has gone largely virtual. Zoom calls have taken the place of in-person meetings, seminars are now webinars, and market research focus groups

Time is one of the most important tools when conducting agile market research. How can marketers save this precious resource to capitalize on continuous research

For most businesses, advertising is their primary means of bringing in new customers and retaining customers who have already purchased products in the past. While

Price testing in theory allows us to find the optimal price to charge for a product. While other factors like manufacturing, marketing, and wholesale costs

Concept testing is a valuable tool that can be used to test ideas to a limited audience as it pertains to ad campaigns – among

At this year’s FC Connect Digital Insights Summit, over 40 industry leaders offered valuable insight into new market research trends, DIY research strategies, and specific