Fuel Cycle Honored by Inclusion in Built In’s Esteemed 2024 Best Places to Work Awards 

SANTA MONICA, Calif. – January 9th, 2024 – Fuel Cycle, the insights platform to accelerate decision intelligence, proudly revealed today its inclusion in Built In’s 2024 Best Places to Work awards. Specifically, Built In announced that Fuel Cycle earned a place in the following categories:  The annual awards program includes companies of all sizes, from […]

Decoding the Consumer Mindset with Qualitative Research

Qualitative research is all about diving into the real-world aspects of human experiences, opinions, and emotions. Where quantitative research provides a 10,000-foot view of consumer patterns or trends, qualitative research aims to uncover the ‘how’ and ‘why’ behind those behaviors. Whether in conjunction with a quantitative project or run as a standalone, qualitative research projects […]

2024 Market Research Trends

Lately, the field of market research is undergoing a major transformative shift, brought on by technological advancements, evolving consumer expectations, and other rapid changes. This eBook serves as a guide to navigating the overarching trends that we see reshaping market research methodologies. As the industry continues to embrace these changes, it’s important to understand and […]

Using the Kano Model to Craft Consumer-Centric Product Roadmaps

In product development, staying ahead of consumer expectations is crucial. Among the myriad tools available, the Kano Model stands out as a helpful method in guiding product roadmaps with precision. In this blog, we’ll delve deeper into the Kano Model to understand its pivotal role in market research and product development.  Understanding the Kano Model  […]

7 Ways to Reduce Your Market Research Timeline 

Time is of the essence for your business. With that said, the ability to swiftly adapt to market changes can make or break a company. As such, expediting the market research timeline is a critical factor in gaining a competitive edge. In this blog, we’ll explore seven key strategies to reduce your market research timeline […]