Synergizing Human Behavior with AI: A Strategic Approach to Predictive Market Research
During this webinar, two industry experts weigh in. Jae Hauser, Associate VP of Research and Insights at Fuel Cycle, and Bill Bloom, CEO of FastFocus, discuss how AI tools can be used to amplify and enhance the study of human behavior. From increasing predictive accuracy to streamlining research processes, there are many benefits to consider […]
How to Incentivize and Reward Participants in Market Research Online Communities
Market Research Online Communities (MROCs) are a valuable source of insights for businesses that want to understand their customers, test new ideas, and improve their products and services. However, creating and maintaining a successful online market research community is not easy. It requires a lot of planning, management, and engagement from both the researchers and […]
Attracting and Retaining Gen Z in Market Research Online Communities
In the landscape of market research, understanding and adapting to the preferences of Generation Z (Gen Z) is crucial for companies seeking to capture accurate insights. Gen Z, born between the mid-1990s and early 2010s, brings a unique set of characteristics and behaviors that differ significantly from previous generations. This blog explores the distinctive qualities […]
Employee Communities
Explore the purpose and benefits of employee communities!
Why Concept Testing is Important in New Product Development
When it comes to product development, creating and launching a successful new product is a challenging endeavor. Innovation and creativity are essential, but the path to success often requires more than just a groundbreaking idea. This is where concept testing comes into play. In this blog, we will explore the significance of concept testing in […]
Are In-Depth Interviews Worth It? Exploring the Pros and Cons
Data-driven decisions can make or break a business, and finding the right method to gather insights is crucial. When exploring options, one approach to consider using is the In-Depth Interview (IDI). As most things do, IDIs come with both advantages and limitations. But by exploring how to conduct In-Depth Interviews effectively, and understanding how to […]
Fuel Cycle Honored by Inclusion in Built In’s Esteemed 2024 Best Places to Work Awards
SANTA MONICA, Calif. – January 9th, 2024 – Fuel Cycle, the insights platform to accelerate decision intelligence, proudly revealed today its inclusion in Built In’s 2024 Best Places to Work awards. Specifically, Built In announced that Fuel Cycle earned a place in the following categories: The annual awards program includes companies of all sizes, from […]
Decoding the Consumer Mindset with Qualitative Research
Qualitative research is all about diving into the real-world aspects of human experiences, opinions, and emotions. Where quantitative research provides a 10,000-foot view of consumer patterns or trends, qualitative research aims to uncover the ‘how’ and ‘why’ behind those behaviors. Whether in conjunction with a quantitative project or run as a standalone, qualitative research projects […]
Abercrombie & Fitch Co. – Establishing Customer Empathy Through Constant Connection
2024 Market Research Trends
Lately, the field of market research is undergoing a major transformative shift, brought on by technological advancements, evolving consumer expectations, and other rapid changes. This eBook serves as a guide to navigating the overarching trends that we see reshaping market research methodologies. As the industry continues to embrace these changes, it’s important to understand and […]