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Author: Kalyn Stockman

Kalyn Stockman is a Marketing Manager at Fuel Cycle, where she leads the social media and content strategy. With a degree in Business Administration (Marketing) from the University of the Pacific, Kalyn combines her expertise with a genuine passion for writing. She finds joy in crafting engaging and persuasive content that connects with audiences on a deeper level.

Why Concept Testing is Important in New Product Development 

When it comes to product development, creating and launching a successful new product is a challenging endeavor. Innovation and creativity are essential, but the path to success often requires more than just a groundbreaking idea. This is where concept testing comes into play. In this blog, we will explore the significance of concept testing in […]

Are In-Depth Interviews Worth It? Exploring the Pros and Cons 

Data-driven decisions can make or break a business, and finding the right method to gather insights is crucial. When exploring options, one approach to consider using is the In-Depth Interview (IDI). As most things do, IDIs come with both advantages and limitations. But by exploring how to conduct In-Depth Interviews effectively, and understanding how to […]

Fuel Cycle Honored by Inclusion in Built In’s Esteemed 2024 Best Places to Work Awards 

SANTA MONICA, Calif. – January 9th, 2024 – Fuel Cycle, the insights platform to accelerate decision intelligence, proudly revealed today its inclusion in Built In’s 2024 Best Places to Work awards. Specifically, Built In announced that Fuel Cycle earned a place in the following categories:  The annual awards program includes companies of all sizes, from […]

Decoding the Consumer Mindset with Qualitative Research

Qualitative research is all about diving into the real-world aspects of human experiences, opinions, and emotions. Where quantitative research provides a 10,000-foot view of consumer patterns or trends, qualitative research aims to uncover the ‘how’ and ‘why’ behind those behaviors. Whether in conjunction with a quantitative project or run as a standalone, qualitative research projects […]

2024 Market Research Trends

Lately, the field of market research is undergoing a major transformative shift, brought on by technological advancements, evolving consumer expectations, and other rapid changes. This eBook serves as a guide to navigating the overarching trends that we see reshaping market research methodologies. As the industry continues to embrace these changes, it’s important to understand and […]

Using the Kano Model to Craft Consumer-Centric Product Roadmaps

In product development, staying ahead of consumer expectations is crucial. Among the myriad tools available, the Kano Model stands out as a helpful method in guiding product roadmaps with precision. In this blog, we’ll delve deeper into the Kano Model to understand its pivotal role in market research and product development.  Understanding the Kano Model  […]