Progressive Profiling and Segmentation in Market Research
This guidebook walks you through fundamentals, benefits, and strategies of Progressive Profiling and Segmentation. From personalized surveys to the evolution of customer profiles, we explore how these methodologies empower businesses to gather actionable insights and foster meaningful engagement with their audience.
Fuel Cycle + Sonos: From Living Spaces to Workplaces: Sonos’ Community-Led Journey Into Commercial Territory
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its consumers. Beyond the realm of home entertainment, business owners, directors and executives were leveraging Sonos products for commercial purposes. This unexpected yet enthusiastic adoption has propelled Sonos into a transformative journey to build a SaaS-led […]
Branded vs. Unbranded Insight Communities: Which is Right for You?
In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of your studies. Whether you opt for the familiarity and transparency of a branded insight community or the anonymity and unbiased feedback of an unbranded one, your decision ultimately hinges on your business objectives, priorities, and […]
Fuel Cycle Revolutionizes Research Collaboration with Introduction of Universal Connections
SANTA MONICA, Calif. – April 9th, 2024 – Fuel Cycle, the best-in-class insights platform to revolutionize research, today announced a groundbreaking enhancement to its Research Engine platform: Universal Connections. This groundbreaking feature empowers users to run projects from their insight community with partners and tools that are not fully integrated with Fuel Cycle, reducing manual […]
Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing
Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine, and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, Consumer Insights Manager at Carhartt, and Eric Avissar, Sr. Manager, Customer Success, at Fuel Cycle, will illuminate how Carhartt’s collaboration […]
Market Research 101: Finding and Curating the Right Audience for Insights Communities
In the realm of market research, it’s crucial (and challenging) to assemble the ideal participants for your Insight Community. Researchers face the perennial challenge of sourcing ample quantities of top-tier participants. Here, we delve into five strategies tailored to help you unearth potential participants in the dynamic landscape of 2024. Define the Perfect Fit Identifying […]
Consumer Trends: What to Expect in 2024
Each year, consumer behavior continues to evolve, shaped by a combination of economic, social, and technological factors. The Committee for Economic Development (CED) recently convened a CEO Trustee roundtable to discuss these trends in 2024 and their implications for our consumer-based economy. This blog will summarize some of the key takeaways from The Conference Board […]
Market Research ChatGPT Cheat Sheet
ChatGPT presents an unprecedented opportunity to revolutionize the landscape of market research. By harnessing the power of ChatGPT, market researchers gain access to a dynamic toolkit that empowers them to unearth invaluable insights, cultivate meaningful engagements with target audiences, and steer decision-making processes with unwavering precision. This ChatGPT includes five impactful strategies for leveraging ChatGPT […]
The 2024 Guidebook to Mastering Insight Community Management
In the fast-paced world of market research, community management has become vital for connecting with audiences, gathering authentic feedback, and gaining actionable intelligence through valuable insights. Whether you’re new to community management or looking to enhance your skills, this eBook will equip you with the essential knowledge and strategies to excel in your role. We’ll […]
The Critical Role of Digital Healthcare UX Design
The digital healthcare space is dynamic, with continuous innovations influencing the User Experience (UX) landscape. From mobile health apps to wearable devices, the market is witnessing a surge in solutions aimed at enhancing patient engagement and overall healthcare outcomes. For instance, virtual reality (VR) and augmented reality (AR) applications are being explored to provide immersive […]