Navigating Changing Consumer Dynamics: Insights for Business Success – Fuel Cycle and Savanta
by Fuel Cycle and Savanta In today’s fast-paced world, where technological advancements, shifting demographics, and evolving socio-cultural trends shape our daily lives, businesses face an unprecedented challenge: staying ahead in the ever-changing consumer landscape. The rise of digital platforms, the influence of social media, and the emergence of new generations with distinct preferences have transformed […]
How to Foster Brand Loyalty with Insight Communities
With countless options available to consumers across many industries, businesses need to find innovative ways to connect with their audience and build lasting relationships. This is where insight communities come into play. Insight communities help brands connect with their customers and promote brand loyalty. This blog will explore how insight communities foster brand loyalty and […]
Unveiling the AI Revolution in Market Research: Key Takeaways
Our recent webinar, ‘AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle’, was led by industry experts Matt MacKinnon, VP of Product at Fuel Cycle, and Jilleun Eglin, Sr. Director of Product at Discuss. It was centered around the transformative potential of Artificial Intelligence (AI) in market research. This blog goes over […]
Sonos – From Living Spaces to Workplaces: Sonos’ Community-Led Journey Into Commercial Territory
Branded Vs. Unbranded Insight Communities
In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of your studies. This infographic takes a look at both options.
Synergizing Human Behavior with AI: A Fuel Cycle & FastFocus Webinar Recap
The integration of Artificial Intelligence (AI) presents both unprecedented opportunities and challenges for the market research industry. Our recent webinar, in collaboration with FastFocus, delved deep into the nuances of this dynamic relationship, exploring how the synergy between human intelligence and AI is reshaping the industry. This blog will explore some of the key webinar […]
AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle
This webinar explores how AI technologies revolutionize product research by seamlessly integrating quantitative and qualitative methodologies. Discover how leveraging AI can empower teams to gain comprehensive insights across the entire product lifecycle, enabling informed decisions and driving success in today’s dynamic market landscape.
Progressive Profiling and Segmentation in Market Research
This guidebook walks you through fundamentals, benefits, and strategies of Progressive Profiling and Segmentation. From personalized surveys to the evolution of customer profiles, we explore how these methodologies empower businesses to gather actionable insights and foster meaningful engagement with their audience.
Fuel Cycle + Sonos: From Living Spaces to Workplaces: Sonos’ Community-Led Journey Into Commercial Territory
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its consumers. Beyond the realm of home entertainment, business owners, directors and executives were leveraging Sonos products for commercial purposes. This unexpected yet enthusiastic adoption has propelled Sonos into a transformative journey to build a SaaS-led […]
Branded vs. Unbranded Insight Communities: Which is Right for You?
In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of your studies. Whether you opt for the familiarity and transparency of a branded insight community or the anonymity and unbiased feedback of an unbranded one, your decision ultimately hinges on your business objectives, priorities, and […]