Insight Communities for Market Intelligence
One of the most effective ways to gather market intelligence is through the use of insight communities. Insight communities provide a continuous, interactive platform for engaging with consumers, gathering feedback, and uncovering valuable insights. This eBook explores how insight communities power market intelligence, offering advice for leveraging these tools to achieve business success.
The Importance of Customer Insights for Financial Companies in 2024
For the financial services industry, customer insights lead the way to strategic decision-making and competitive differentiation. As we navigate through 2024, the importance of understanding and leveraging customer data has never been more pronounced. Capgemini’s Financial Services Top Trends 2024 identifies “customer first” as the most prevalent trend in the industry this year. That said, financial […]
Your Guide to B2B Online Communities: The What, Why, and How
Navigating the intricate world of B2B interactions requires a deep understanding of the modern buyer’s needs and behaviors. In “Your Guide to B2B Online Communities: The What, Why, and How,” we delve into the essential strategies for fostering meaningful connections with B2B customers. This ebook explores the critical role of customer experience (CX) in B2B […]
Navigating Changing Consumer Dynamics: Insights for Business Success – Fuel Cycle and Savanta
by Fuel Cycle and Savanta In today’s fast-paced world, where technological advancements, shifting demographics, and evolving socio-cultural trends shape our daily lives, businesses face an unprecedented challenge: staying ahead in the ever-changing consumer landscape. The rise of digital platforms, the influence of social media, and the emergence of new generations with distinct preferences have transformed […]
How to Foster Brand Loyalty with Insight Communities
With countless options available to consumers across many industries, businesses need to find innovative ways to connect with their audience and build lasting relationships. This is where insight communities come into play. Insight communities help brands connect with their customers and promote brand loyalty. This blog will explore how insight communities foster brand loyalty and […]
Unveiling the AI Revolution in Market Research: Key Takeaways
Our recent webinar, ‘AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle’, was led by industry experts Matt MacKinnon, VP of Product at Fuel Cycle, and Jilleun Eglin, Sr. Director of Product at Discuss. It was centered around the transformative potential of Artificial Intelligence (AI) in market research. This blog goes over […]
Sonos – From Living Spaces to Workplaces: Sonos’ Community-Led Journey Into Commercial Territory
Branded Vs. Unbranded Insight Communities
In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of your studies. This infographic takes a look at both options.
Synergizing Human Behavior with AI: A Fuel Cycle & FastFocus Webinar Recap
The integration of Artificial Intelligence (AI) presents both unprecedented opportunities and challenges for the market research industry. Our recent webinar, in collaboration with FastFocus, delved deep into the nuances of this dynamic relationship, exploring how the synergy between human intelligence and AI is reshaping the industry. This blog will explore some of the key webinar […]
AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle
This webinar explores how AI technologies revolutionize product research by seamlessly integrating quantitative and qualitative methodologies. Discover how leveraging AI can empower teams to gain comprehensive insights across the entire product lifecycle, enabling informed decisions and driving success in today’s dynamic market landscape.