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Author: Kalyn Stockman

Kalyn Stockman is a Marketing Manager at Fuel Cycle, where she leads the social media and content strategy. With a degree in Business Administration (Marketing) from the University of the Pacific, Kalyn combines her expertise with a genuine passion for writing. She finds joy in crafting engaging and persuasive content that connects with audiences on a deeper level.

Delta Testing: The Cutting Edge of Market Research

Delta Testing

Every industry is now digital, and the stakes for getting products right are enormous. It’s imperative that products satisfy the requirements of engineering, manufacturing, and ergonomics. To help organizations achieve this success, Fuel Cycle created Delta Testing – a new way for Fuel Cycle customers to capture continuous user feedback for improving hardware and software, […]

Applying Market Research to Holiday Shopping In 2022

The holiday season is the most critical time of the year for retailers and e-commerce businesses. It’s a time when consumers spend more than any other time of year, and it’s an opportunity to increase sales and revenue. But how can companies use market research to boost sales during the holiday shopping season with so […]

Powering Up Your Gaming With Fuel Cycle for DE&I 

Introduction—Who Plays Video Games?  What does a gamer look like– are they more likely to wear pajamas or a business suit? What jobs do they have, and how do they socialize with friends?   Perhaps you just imagined a teenager, probably male, chilling on the couch.   Or maybe a Twitch streamer with pastel-pink hair, cat-eared […]

Incorporating DE&I Into Market Research

Diversity, equity, and inclusion, or DE&I, is an initiative to bring voices of people from underrepresented groups to the forefront of business and society. How can you weave DE&I into your Market Research strategy?

Webinar: Using Data to Tell a Story

Fuel Cycle’s clients are facing a potential economic downtown, which places extra importance on the need for effective and succinct market research – at a time when their budgets may simultaneously come under pressure. In response, they want to provide a quick, interactive learning session to help their customers better use the data they have […]