Testing 101-Monadic Testing
At some point, every company wants to test a new product, service, or idea. But what’s the best way to do that? Many organizations use focus groups or other types of research methods. However, these approaches can be time-consuming and costly for smaller companies with limited resources. In this article, we’ll explore monadic testing—a type […]
Achievement Unlocked: How Market Research Takes GaaS to the Next Level
Introduction Choose your fighter! GaaS or traditional gaming? In this blog, we’ll examine games as a service. Games as a service, or GaaS, is a way for game publishers to “monetize video games beyond their point of sale“. It also provides players with new content like missions, competitions, and gear. This is done through season passes, […]
Fuel Cycle Integration with UserTesting Extends Access to More Customer Communities
Market research cloud leader makes it easier for researchers to test digital products pre- and post-launch SANTA MONICA, Calif. – October 19, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced that their integration with UserTesting (NYSE: USER) is available for public release. The integration was demoed at […]
The Human Insight Summit 2022
Sponsor | New Orleans, LA
Testing 101-Conjoint Analysis
If you’re like most businesses, you want to know what customers think about your product or service. The answers to this question are critical to your success. Fortunately, there is a technique called conjoint analysis that can help answer it. In this post, we’ll explain what conjoint analysis is, how it works, and its benefits […]
TMRE 2022
Sponsor | San Antonio, TX
Women in STEM and Market Research
Women belong anywhere they want to be! From Ada Lovelace to Mae Jemison, women have advanced the world through science, technology, engineering, and mathematics (STEM). In 2019, the US Census Bureau reported that there were 10.8 million STEM workers, but only 27% of those workers were women. And, women in STEM typically earn less than men; the […]
Market Research and Gen Z
Generation Z, or Gen Z, is the demographic cohort born between 1997-2012. The oldest member of this generation is currently 25 years old. Gen Z is the most ethnically and racially diverse generation to date, with 48% identifying as something other than white. This diversity extends beyond race and ethnicity and includes various perspectives on […]
Leveraging Brand Testing for a Competitive Advantage
Picture yourself walking into a Starbucks. What do you see, feel, and think? How do the walls look, the cups, the furniture? What do you order? Perhaps you see a few students studying in a corner or two men in suits having a business meeting. You feel excited about your first jolt of coffee and […]
ESOMAR Congress 2022
Sponsor | Toronto, Canada