Insights on the 2022 State of Streaming Entertainment
Ahh, the streaming wars. Initially promised as an answer to expensive and complicated cable TV plans, streaming services created an entertainment renaissance. Netflix, previously a DVD mail-order business, emerged as the forerunner with an add-free, under $10 service. Now, another change is upon the home entertainment landscape due to a proliferation of streaming services, tiered […]
Impact of Inflation on Consumer Lifestyles
Inflation is a major economic issue that affects every person in one way or another. As prices for essential goods and services continue to rise, many consumers find it harder and harder to make ends meet. It can erode the standard of living, distort consumers’ choices, and affect the very foundation of the US economy. […]
Reactive to Proactive: Transitioning to Customer-Led Decision Making
Customer insights should not be about validating decisions that have already been made. Instead, organizations should take a forward-looking approach, uncovering customer insights that enable smarter, faster decision-making across an organization. Abercrombie & Fitch Co. has implemented a research community to strengthen its insights strategy and stay proactive. Learn how the flexible and consumer-centric nature […]
Uncovering Actionable Insights at a Startup Pace
Particularly in fast-paced organizations, stakeholders and decision-makers have endless questions and need actionable insights. Still, insights leaders often question their ability to conduct thorough qualitative research with a limited budget and expedited timeline. How do you implement an efficient, agile qualitative research strategy in an environment that demands quick yet reliable results? Ro.co has found […]
5 Key Market Research Trends for 2023
This eBook will dive into the top 5 market research trends we see coming in 2023 and provide guidance on how to plan for them.
DE&I and Market Research
Diversity, equity, and inclusion (DE&I) is an essential topic for any company. In fact, it’s one of the top priorities for many businesses today. DE&I initiatives focus on policies, practices, and culture that promote equal opportunities for all employees regardless of race, gender, or other factors. Technology giant Apple has made diversity one of its […]
Delta Testing: The Cutting Edge of Market Research
Every industry is now digital, and the stakes for getting products right are enormous. It’s imperative that products satisfy the requirements of engineering, manufacturing, and ergonomics. To help organizations achieve this success, Fuel Cycle created Delta Testing – a new way for Fuel Cycle customers to capture continuous user feedback for improving hardware and software, […]
Applying Market Research to Holiday Shopping In 2022
The holiday season is the most critical time of the year for retailers and e-commerce businesses. It’s a time when consumers spend more than any other time of year, and it’s an opportunity to increase sales and revenue. But how can companies use market research to boost sales during the holiday shopping season with so […]
Informa – The Market Research Event 2023
Aurora, CO | October 23rd-25th
Powering Up Your Gaming With Fuel Cycle for DE&I
Introduction—Who Plays Video Games? What does a gamer look like– are they more likely to wear pajamas or a business suit? What jobs do they have, and how do they socialize with friends? Perhaps you just imagined a teenager, probably male, chilling on the couch. Or maybe a Twitch streamer with pastel-pink hair, cat-eared […]