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CUSTOMER STORY | Sonos

Fostering Engagement: Sonos’ Collaborative Journey.

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Author: Kalyn Stockman

Kalyn Stockman is a Marketing Manager at Fuel Cycle, where she leads the social media and content strategy. With a degree in Business Administration (Marketing) from the University of the Pacific, Kalyn combines her expertise with a genuine passion for writing. She finds joy in crafting engaging and persuasive content that connects with audiences on a deeper level.

Uncovering Actionable Insights at a Startup Pace

Particularly in fast-paced organizations, stakeholders and decision-makers have endless questions and need actionable insights. Still, insights leaders often question their ability to conduct thorough qualitative research with a limited budget and expedited timeline. How do you implement an efficient, agile qualitative research strategy in an environment that demands quick yet reliable results? Ro.co has found […]

DE&I and Market Research

DE&I

Diversity, equity, and inclusion (DE&I) is an essential topic for any company. In fact, it’s one of the top priorities for many businesses today. DE&I initiatives focus on policies, practices, and culture that promote equal opportunities for all employees regardless of race, gender, or other factors. Technology giant Apple has made diversity one of its […]

Delta Testing: The Cutting Edge of Market Research

Delta Testing

Every industry is now digital, and the stakes for getting products right are enormous. It’s imperative that products satisfy the requirements of engineering, manufacturing, and ergonomics. To help organizations achieve this success, Fuel Cycle created Delta Testing – a new way for Fuel Cycle customers to capture continuous user feedback for improving hardware and software, […]

Applying Market Research to Holiday Shopping In 2022

The holiday season is the most critical time of the year for retailers and e-commerce businesses. It’s a time when consumers spend more than any other time of year, and it’s an opportunity to increase sales and revenue. But how can companies use market research to boost sales during the holiday shopping season with so […]

Powering Up Your Gaming With Fuel Cycle for DE&I 

Introduction—Who Plays Video Games?  What does a gamer look like– are they more likely to wear pajamas or a business suit? What jobs do they have, and how do they socialize with friends?   Perhaps you just imagined a teenager, probably male, chilling on the couch.   Or maybe a Twitch streamer with pastel-pink hair, cat-eared […]