Empowering Inclusive Market Research: The Role of Accessibility
Market research aims to collect data that will lead to better business decisions and provide better products or services for end users. As we’ve seen in recent years, technology has made it easier for more people to participate in market research than ever before. Mobile surveys and virtual video interviews are standard practices in 2023. […]
Satisfying Customer Appetites: The Role of Market Research in the Restaurant Industry
According to recent forecasts, the restaurant industry will generate $997 billion in sales in 2023, despite inflation. However, rising ingredient costs, competition, and customer expectations could offset post-pandemic progress. Market research allows restaurants to bridge the gap between what they offer and what customers want, allowing them to optimize menu offerings and services and stay […]
Finding the ‘So What’ Behind Your Research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First National Bank of Omaha (FNBO) was not getting what it wanted from its old research processes. The work was being done, and the money was […]
Consumers demand answers from retailers about price hikes
Retail Leader | Elizabeth Christenson | Lifestyle changes created by inflationary pressures may actually benefit retailers in essential categories if they can adapt to consumers’ changing needs.
The Insider’s Guide to Market Research for the Insurance Industry
The global market research industry is worth $82 billion, and it’s only showing signs of growth. That’s for a good reason. Market research in industries like insurance can hold massive sway over the success of multi-billion dollar companies. This white paper dives into how to make modern market research work in the insurance industry.
How Community Can Benefit the Banking Industry in the Impending Recession
During economic downturns, banks must remain connected to their customers and communities to provide financial support and stability to individuals and businesses. Building strong online community ties is one of the most effective ways to accomplish this. This article will explore how banks can use online communities to make connections and the robust benefits communities […]
ATI Gatherings: Actioning Insights Questions Answered
Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the problem? Is it the storytelling that’s the issue? Is the fact that there isn’t rich enough data feeding the insights the conundrum? It’s all of the above. We discuss solutions […]
Market Research For The Banking Industry
Recessions affect businesses in all sectors; however, banks and other financial institutions are hit hardest when the economy is in turmoil. Economic hardship results in high-interest rates, inflation, and a lack of consumer spending and confidence. To stay afloat, banks need to convert and retain customers, which can increase profitability by 25% to 95%. Community […]
Fixing the Customer Retention Problem
the Customer | Customer retention is intrinsic to the success of any business, whether it’s a startup or an established brand.
Digital Healthcare Case Study: Agile and Actionable Qualitative Insights for Startups
The ability to produce agile and actionable insights can be particularly valuable in the fast-paced world of healthcare, where quick and informed decision-making can have a significant impact. A startup digital, direct-to-patient healthcare company, found a way to effectively gather and use qualitative insights to inform their decision-making and meet the needs of various stakeholders.