The Insider’s Guide to Market Research for the Insurance Industry
The global market research industry is worth $82 billion, and it’s only showing signs of growth. That’s for a good reason. Market research in industries like insurance can hold massive sway over the success of multi-billion dollar companies. This white paper dives into how to make modern market research work in the insurance industry.
How Community Can Benefit the Banking Industry in the Impending Recession
During economic downturns, banks must remain connected to their customers and communities to provide financial support and stability to individuals and businesses. Building strong online community ties is one of the most effective ways to accomplish this. This article will explore how banks can use online communities to make connections and the robust benefits communities […]
ATI Gatherings: Actioning Insights Questions Answered
Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the problem? Is it the storytelling that’s the issue? Is the fact that there isn’t rich enough data feeding the insights the conundrum? It’s all of the above. We discuss solutions […]
Market Research For The Banking Industry
Recessions affect businesses in all sectors; however, banks and other financial institutions are hit hardest when the economy is in turmoil. Economic hardship results in high-interest rates, inflation, and a lack of consumer spending and confidence. To stay afloat, banks need to convert and retain customers, which can increase profitability by 25% to 95%. Community […]
Fixing the Customer Retention Problem
the Customer | Customer retention is intrinsic to the success of any business, whether it’s a startup or an established brand.
Digital Healthcare Case Study: Agile and Actionable Qualitative Insights for Startups
The ability to produce agile and actionable insights can be particularly valuable in the fast-paced world of healthcare, where quick and informed decision-making can have a significant impact. A startup digital, direct-to-patient healthcare company, found a way to effectively gather and use qualitative insights to inform their decision-making and meet the needs of various stakeholders.
How Community Can Benefit The Insurance Industry In The Impending Recession
The last three years have been tumultuous for all businesses; however, the insurance industry has weathered the pandemic storm with grace and flexibility. Many insurance companies improved their systems and capabilities with new technology, allowing them to avoid significant casualties during COVID-19 shutdowns. The seismic shift in business operations truly benefited the industry and capitulated […]
Using Market Research To Navigate Economic Uncertainty
It’s no secret that the economy is unstable right now. If you need evidence, just take a quick trip to the grocery store and observe the barren shelves and disproportionately high prices for items that were once considered “cheap.” Beyond consumer goods, a broader look at the economy shows more signs of turbulence ahead. In […]
Market Research Solutions for the Toy Industry
Today, more than ever, Americans have a love affair with shopping. It’s easy to see why when we live in a world where the dopamine rush of purchasing a new item is a mere click away. Although recent data tells us that consumers are slowing their superfluous spending to weather inflation, they still want to […]
Debunking Community Myths
Market Research Online Communities (MROCs) can be invaluable when executed properly. However, there are some common misconceptions around difficult implementation, cost implications, or the time commitment needed for their care. This eBook will debunk some common myths about market research and reveal the truth about MROCs – that they can help businesses thrive in challenging […]