Virtual and Augmented Reality: The Future Of Market Research?
With a growing need to understand consumers and predict their behaviors, market research (MR) is big business. Even with record inflation, the MR industry isn’t slowing down a lick; it’s growing at unprecedented rates. The global forecast shows that MR is expected to reach nearly $109 billion in 2026 at a growth rate of over […]
2023 Trends for Customer Research
Market research is a critical component of any successful business strategy. As a result, corporate market researchers play a vital role in gathering insights that help companies make informed decisions about their products, services, and marketing strategies. The data presented in this ebook comes from the 2023 State of Market Research survey [January 2023], which […]
Maximizing Returns: The Business Case for Building and Maintaining Online Communities
As an insights pro, you understand the importance of building an engaged insights community of customers — and you also know that it’s challenging to measure the full financial impact of such a community. While traditional research methods have their place, communities offer a continuous approach to customer engagement that generates more business value as […]
Understanding Consumer Behavior in Retail: Factors Driving Preference, Social and Political Issues, and Shopping Channel Expectations
Welspun is a Fuel Cycle client and conglomerate with diverse businesses in line pipes, textiles, infrastructure, and steel. Their home textile division partnered with Fuel Cycle to gather important information for their clients who are retailers. The study consisted of 1,005 retail consumers between February 22nd and March 15th, 2023. This White Paper will dive […]
How to Automate Your Market Research
With rapid advancements in Large Language Models (LLMs), AI is transforming market research practices. A paper by researchers from OpenAI and the University of Pennsylvania projects more than 50% of work done by most survey researchers can be automated. Market research companies can gain a significant competitive advantage by leveraging AI tools. To enjoy the […]
4 Keys To Protecting Your Team’s Productive Capacity
Bruce Tulgan | How does a leader empower teams to make the best use of their time? Rick Kelly, Chief Strategy Officer at Fuel Cycle, is one of the leaders seeking to solve that question.
15 Expert Tips To Help Businesses Ethically Manage Their Data
Forbes Expert Panel | 15 members of Forbes Technology Council share some important steps for businesses to take to ensure the ethical management of data in their operations.
Prescribing Success: The Role of Market Research in Healthcare Strategy
As the healthcare industry experiences the long-standing effects of pandemic burnout, hospital leaders must also grapple with economic challenges, from staffing shortages to supply chain problems and rising costs. National health expenditures in the US have risen almost nine times higher since 1970. Despite these challenges, hospital executives can take steps to control and reduce […]
Community Management FAQs
Online market research communities have become an increasingly popular way for businesses to gather valuable insights about their target audience. To remain agile in rapidly changing business landscapes, companies must maintain an ongoing open dialogue with their customers, who are stakeholders in their brand. Online communities offer a platform for companies to engage with their […]
Beyond Surveys: Leveraging Online Communities for Business Growth
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed business decisions that drive growth. Online communities have emerged as a powerful tool for businesses to connect with their customers and gather insights, and for […]