Market Research for Startups
Did you know that 90% of startups fail within their first year? That’s right, the journey to success can be challenging, and without proper planning and research, your business could become just another statistic. That’s why market research is crucial for any startup. It helps you identify your target market, analyze competitors, and create effective […]
How Market Research Supports Top Banking Focuses in 2023
How will recent challenges impact banking in 2023? How will increased prices influence retail banking behavior? How will fintech innovations change the way banks interact with customers? And most importantly, where should your bank place its focus to capitalize on these trends as they develop? To answer those questions, we first have to spot the […]
5 Game-Changing MR Trends for the 2023 Holiday Season
The holiday season seems far away right now, but it’s never too early to plan. This period is one of the busiest times of the year, with shoppers scouring the market for the perfect gifts for their loved ones. To make the most of this opportunity, retailers must stay up-to-date with the latest market research […]
2023 Trends for Customer Research
Market research is a critical component of any successful business strategy. As a result, corporate market researchers play a vital role in gathering insights that help companies make informed decisions about their products, services, and marketing strategies. The data presented in this ebook comes from the 2023 State of Market Research survey [January 2023], which […]
Virtual and Augmented Reality: The Future Of Market Research?
With a growing need to understand consumers and predict their behaviors, market research (MR) is big business. Even with record inflation, the MR industry isn’t slowing down a lick; it’s growing at unprecedented rates. The global forecast shows that MR is expected to reach nearly $109 billion in 2026 at a growth rate of over […]
Maximizing Returns: The Business Case for Building and Maintaining Online Communities
As an insights pro, you understand the importance of building an engaged insights community of customers — and you also know that it’s challenging to measure the full financial impact of such a community. While traditional research methods have their place, communities offer a continuous approach to customer engagement that generates more business value as […]
Understanding Consumer Behavior in Retail: Factors Driving Preference, Social and Political Issues, and Shopping Channel Expectations
Welspun is a Fuel Cycle client and conglomerate with diverse businesses in line pipes, textiles, infrastructure, and steel. Their home textile division partnered with Fuel Cycle to gather important information for their clients who are retailers. The study consisted of 1,005 retail consumers between February 22nd and March 15th, 2023. This White Paper will dive […]
How to Automate Your Market Research
With rapid advancements in Large Language Models (LLMs), AI is transforming market research practices. A paper by researchers from OpenAI and the University of Pennsylvania projects more than 50% of work done by most survey researchers can be automated. Market research companies can gain a significant competitive advantage by leveraging AI tools. To enjoy the […]
4 Keys To Protecting Your Team’s Productive Capacity
Bruce Tulgan | How does a leader empower teams to make the best use of their time? Rick Kelly, Chief Strategy Officer at Fuel Cycle, is one of the leaders seeking to solve that question.
15 Expert Tips To Help Businesses Ethically Manage Their Data
Forbes Expert Panel | 15 members of Forbes Technology Council share some important steps for businesses to take to ensure the ethical management of data in their operations.