Progressive Profiling and Segmentation for Insights Communities: Fuel Cycle’s P2 Engine
For any business, understanding your audience is crucial for success. Gathering accurate and relevant customer data is the foundation of any effective research strategy. That’s where progressive profiling and segmentation come into play. In this blog, we will explore what progressive profiling is, its use cases and benefits, and detail Fuel Cycle’s revolutionary solution, the […]
Quality is a 7-Figure Problem For Your Business and You Don’t Even Know
This panel discusses the hidden costs associated with poor quality and the value derived from using platforms dedicated to maximizing quality insights.
Using Community Insights to Power Brand Refresh Initiatives
Audience insights are a critical component of key brand initiatives such as a brand refresh. However, it’s essential for brands to ensure that their methods of gathering these insights are both efficient and effective to maximize their impact. During a brand refresh for Glassdoor, their research community proved to be indispensable when conducting research around key […]
Exploring the ROI of Market Research Online Communities
In today’s rapidly evolving business landscape, researchers and insights professionals face numerous challenges in gathering valuable customer insights. Unprecedented times have brought about unrelenting changes, making it essential to adopt agile and innovative approaches to research. Traditional methods may no longer suffice, prompting the need for market research online communities (MROCs). In this blog, we […]
Fuel Cycle’s Value Commitments: Empowering Individuals and Driving Change
At Fuel Cycle, we believe that a strong company culture starts with a set of shared commitments and values. These guiding principles define who we are, how we operate, and the impact we strive to make. In this blog, we will delve into Fuel Cycle’s core value commitments, including our dedication to Diversity, Equity, Inclusion, […]
How to Get Impactful Research Insights in 7 Days
In the past, traditional research methods operated on lengthy cycles spanning weeks or even months. These methods involved complex processes of participant recruitment, session scheduling, interviews, and manual data analysis. The result? Delays that impeded decision-making and hindered businesses from operating at their full potential. In today’s digital age, research communities have emerged as an […]
Addressing Social and Political Issues in Retail: Insights from Consumer Survey
In today’s market, consumers want to engage with companies that share their beliefs and positively impact the world. This means that retailers must understand and address the issues that matter most to their customers to maintain relevance and attract new customers. According to a 2019 study, 64% of global consumers indicated that they would either […]
Adapting to Changing Spending Trends in Insurance
With the rise of digitalization, companies across all sectors constantly compete for consumers’ limited attention online. The game is to stay visible, but it’s becoming increasingly difficult as more and more players develop their digital presence. According to a McKinsey analysis, in 2017, only five traditional omnichannel auto insurers were among the top 20 internet […]
Fuel Cycle’s Employee-Focused Approach Earns Inc. Best Workplaces Honor
Recently, we announced that Fuel Cycle has been recognized as one of the best workplaces in the US by Inc Magazine in its annual list of the Best Workplaces for 2023. After collecting data from thousands of submissions, Inc. selected 591 honorees this year. This list names companies that have excelled in creating exceptional workplaces […]
Fuel Cycle Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023
Leading market research cloud named among best workplaces in the nation for commitment to employee well-being and company culture. SANTA MONICA, Calif., May 10, 2023 /PRNewswire/ — Fuel Cycle Inc., the leading market insights technology ecosystem that delivers mission-critical intelligence and insights for key decision makers who own product, brand, and market experiences for Fortune 500 brands, has […]