How to Use Market Research to Fix Your Customer Retention Problem Infographic
Did you know a 5% increase in customer retention can increase a company’s profitability by 75%? While customer retention is a big initiative for almost every industry, very few businesses are using insights to help solve their customer retention problem. Download this infographic to see how market research can help elevate your business objectives to […]
The Renaissance of Qualitative Research
Market research, like every industry, is going through a metamorphosis with new tools and solutions constantly challenging the status quo. While quantitative studies have long ago made the migration to mostly being conducted online, qualitative research has lagged behind. But now, we are seeing movement in the field of online qualitative research. Download this White […]
The CMO’s Guide to Market Research
Every industry is radically changing and the consumer, with their endless options, now hold all the power. Because we live in an age of hyper-personalization, more is required from marketing. In a recent Deloitte report, they outlined some salient ways that the CMO’s role has changed—and the most glaring changes have been leveraging in-depth customer […]
Infographic: Maximizing Your Research Potential Through Mobile
A better mobile experience equates to a better consumer relationship in almost every industry, but mobile-first initiatives have yet to catch on in market research. This could potentially be a major blind spot in research. Download this infographic to see the current state of mobile research and the major benefits of adopting mobile research environments […]
The State of Qualitative Research Automation
Looking to accelerate qualitative research? Digital qualitative tools are stuck in a place where quant tools were ten years ago—seen as unreliable, or worse yet, not necessary. As technology continues to disseminate and morph industries, market research too will be faced with inevitable change. Qualitative methodologies will be more commonplace in businesses who appreciate agile […]
ELLE
The birth of social media has entirely rewritten the customer journey. While this shift has unsettled many media enterprises, ELLE Magazine chose to face the learning curve head-on. In order to leverage user generated content, maximize social media presence, and cultivate a place to interact productively with engaged readers, ELLE enlisted the help of Fuel […]
Infographic: What Exactly Does AI in Market Research Look Like?
AI over the past few years has been the buzzword in almost every industry—and market researchers are increasingly seeing the benefits and effects of AI taking over some of their most important tasks. In this infographic, take a look into the most salient ways that insights professionals will see AI make a play into their everyday lives […]
Video Research for a Mobile-First World
Replacing traditional methods in research can require a lot of stakeholder buy-in and sometimes the benefits of implementing a new tool don’t always outweigh the costs. This is particularly true when working with Qualitative methodologies that are often seen as a huge undertaking— and are regularly outsourced to third-party agencies. But now automated Qualitative research […]
The Future of Banking: Mapping the Financial Customer Journey
This report maps the financial customer journey through quantitative feedback from both customers and bankers. The consumer data has been cross-analyzed and compared across demographics that include income and age. Nearly 1000 consumers participated and over 200 bankers responded. Download this white paper now to gather insights into the pre-purchase, purchase, and post-purchase banking customer […]
The Top 5 Things Disrupting Market Research
The advent of new marketing technology means that marketers can access and sift through large troves of consumer data faster than ever before. Market researchers have worried about the possibilities of irrelevancy for years, but now face new challenges in their space. Download this infographic to see what is in store in the industry in […]