What are Research Communities?
Online research communities are trending as one of the most popular ways for market researchers to capture qualitative customer data. In fact, 60% of respondents in the latest Greenbook Research Industry Trends report say they are using online communities. 82% show interest in research communities and 22% consider using them. It’s no surprise that market […]
Is Too Much Market Research Bad for Business?
Can a company run on its inventiveness and brilliance alone? We all know that there are multiple facets that make a business dive and thrive– dive into uncharted territory and thrive in its chosen market space. One of those facets is market research. Knowing the decisions that customers make and why they make them is […]
7 Tips for Working From Home
As COVID-19 has evolved into a global pandemic, businesses all over the world are taking precautionary measures to protect the health and safety of team members and loved ones. For some companies, these measures are as extreme as temporarily closing their doors. For many others, it means urging employees to work from home. While the […]
Customer Feedback Survey: A Guide to Start & Succeed
Customer surveys are an example of a quantitative method for capturing customer feedback—feedback that tells you how customers feel about your products, services, and experiences. With customer survey results, you can quickly understand customer needs and identify potential problems with your products and services. A customer feedback survey will also provide insight into how well […]
Infographic: The State of Market Research 2020
Our annual survey of market research professionals found that market researchers’ day-to-day job in 2019 looked a lot like it did in recent years. But technology is changing the industry fast. To keep pace, we took the most important stats from the original report and turned them into a snackable infographic for quick consumption. Download […]
The State of Market Research Industry Report 2020
In August 2019, we surveyed 193 market researchers about their day-to-day work. Our key finding: They love what they do even as their job grows more difficult than ever. From daily tasks to grand desires to fears that keep them up at night, our report covers all aspects of the market researcher’s experience. Download this […]
Qualitative Studies – Methods and Analysis
Qualitative research is a type of research approach that involves a more interpretive and natural approach to eliciting data. Instead of distributing a tool that can be quickly quantified (e.g., a survey), qualitative research relies on capturing data and gleaning insights from participants or artifacts in a more natural setting. Qualitative research is an excellent […]
Insourcing vs. Outsourcing
Every department across an organization can benefit from better understanding their customers’ habits, market trends, and competition. Smart experience management research helps companies investigate and uncover all this important information and if done properly, can result in an increased return on investment. Based on the size, structure, and stage of your business, there are better […]
What is Design Research?
Imagine that a friend plans to surprise you with a vacation. They don’t ask you what your schedule looks like, if you’re remotely interested in going on a hike through a jungle, or if you’re up to date on the necessary vaccinations. They prepared diligently behind the scenes, but never took your needs into consideration. […]
The State of Qualitative Research 2020
In January 2020, we surveyed 195 market researchers to find out how they field qualitative studies and what they think of qualitative data. We found that while quantitative research is still more heavily relied upon, the average market researcher uses several different qualitative approaches to support a variety of business use cases, and that usage of […]