The AI Integration Blueprint for Enterprise Insights Teams
Guidebook The AI Integration Blueprint for Enterprise Insights Teams Table of Contents Introduction The Case for Autonomous Insights The demand for faster, more strategic insights is reshaping the role of research in the enterprise. Traditional methods, which are often siloed, manual, and slow, struggle to keep pace with today’s business needs. AI offers a path forward, […]
White Paper: The State of Hallucinations in AI-Driven Insights
White Paper The State of Hallucinations in AI-Driven Insights How Research Teams Can Manage Risk and Build Trust in an LLM-Powered Era Table of Contents Executive Summary The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound […]
Guidebook | The Modern Researcher’s Guide to UX Testing in 2025
Guidebook The Modern Researcher’s Guide to UX Testing in 2025 Table of Contents Introduction: The UX Reset User expectations have never been higher—and patience never thinner. In 2025, digital experience isn’t just part of your product. It is the product. Whether you’re refining a mortgage application flow, designing an e-commerce checkout, or launching an AI-driven […]
AI-Powered Reporting: Turn User Research into Impactful Stories in Minutes
Webinar AI-Powered Reporting: Turn User Research into Impactful Stories in Minutes Wednesday, June 18th @ 10:00am PT | 1:00pm ET Unlock the full potential of your qualitative research with AI—join us to learn how to transform raw data into polished, executive-ready reports in minutes using smart prompts and proven workflows. Whether you’re reporting to stakeholders […]
Webinar: Fuel Cycle Fall Release
Upcoming Webinar Fall Release October 15th | 10 AM PT/1 PM ET Stay tuned for more details soon! Matt Mackinnion VP, Product SallyPage Mckinney Sr. Product Manager Ken Reilly Product Manager Fall release registration coming soon
What is Pilot Testing and What are the Benefits?
Before launching any market research study, there are a few critical questions you need to ask: Answering these questions before your study begins is key to a successful outcome—and the smartest way to do that is with a pilot test. In this article, we’ll walk through what pilot testing is, why it matters more than […]
How to Optimize Research ROI: A 10-Step Guide for Fast, Actionable Insights
checklist How to Optimize Research ROI: A 10-Step Guide for Fast, Actionable Insights Table of Contents Market research should be a competitive advantage, not a bottleneck. Traditional research is often slow, expensive, and disconnected from real business needs. Companies that optimize their research strategy can reduce costs by 5-10x, accelerate insights by 85%, and scale […]
Beyond the Shelf: Insights Teams Empowering Retail & CPG Excellence
Webinar Beyond the Shelf: Insights Teams Empowering Retail & CPG Excellence In today’s dynamic market, CPG & Retail companies must navigate shifting consumer preferences—now further complicated by growing economic uncertainty and tariff impacts. Our latest research reveals alarming changes in consumer sentiment, including reduced spending, recession fears, and long-term financial concerns. In turbulent times, customer […]
The Insider’s Guide to Market Research for Retail & CPG Brands
Guidebook The Insider’s Guide to Market Research for Retail & CPG Brands Table of Contents The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time […]
Checklist: AI-Ready Market Research: A Step-by-Step Checklist
AI-Ready Market Research: A Step-by-Step Checklist Future-Proof Your Research Strategy with AI Artificial intelligence is revolutionizing market research, enabling faster, smarter, and more efficient decision-making. But to maximize its potential, your organization must be AI-ready. Follow this step-by-step checklist to prepare, experiment, and scale AI in your research strategy. Phase 1 Laying the Foundation Be […]