Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024 US Customer Experience Index reveals […]
2026 Market Research & Insights Trends Report
Trend Report 2026 Market Research & Insights Trends Report Table of Contents Introduction The End-to-End Era: Turning AI into Action 2026 marks a defining shift in the insights industry. The conversation has moved past whether artificial intelligence can support research – we know it can. The question now is how quickly it can deliver measurable […]
What is Pilot Testing and What are the Benefits?
What Is Pilot Testing? Pilot testing is a small-scale trial run of a research study conducted before full deployment. It is used to validate methodology, materials, timelines, and participant experience so teams can identify risks early and correct them before they scale. In practical terms, it is a controlled way to pressure test assumptions before […]
The AI Integration Blueprint for Enterprise Insights Teams
Guidebook The AI Integration Blueprint for Enterprise Insights Teams Table of Contents Introduction The Case for Autonomous Insights The demand for faster, more strategic insights is reshaping the role of research in the enterprise. Traditional methods, which are often siloed, manual, and slow, struggle to keep pace with today’s business needs. AI offers a path forward, […]
White Paper: The State of Hallucinations in AI-Driven Insights
White Paper The State of Hallucinations in AI-Driven Insights How Research Teams Can Manage Risk and Build Trust in an LLM-Powered Era Table of Contents Executive Summary The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound […]
Semi-Structured Interviews: A Quick Guide
What Is a Semi-Structured Interview? A semi-structured interview is a qualitative research method that combines predefined questions with the flexibility to explore new topics as they emerge. It sits between a fully structured survey and an unstructured conversation, giving researchers enough structure to stay aligned to objectives while allowing respondents to speak freely and introduce […]
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research is sometimes inaccurate and thwarted by a consumer’s misguided perception. For example, research states that some polls reported that 40% of Americans attended church every week. However, when Marlar and Hadaway (2005) examined actual church […]
Guidebook | The Modern Researcher’s Guide to UX Testing in 2025
Guidebook The Modern Researcher’s Guide to UX Testing in 2025 Table of Contents Introduction: The UX Reset User expectations have never been higher—and patience never thinner. In 2025, digital experience isn’t just part of your product. It is the product. Whether you’re refining a mortgage application flow, designing an e-commerce checkout, or launching an AI-driven […]
Controlled Observation Research | Virtual Research Methods
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational research is a reliable go-to over other research methods. As a quick review, observation research is one type of qualitative research where researchers observe participants’ behaviors and interactions instead of asking them to self-report via […]
AI-Powered Reporting: Turn User Research into Impactful Stories in Minutes
Webinar AI-Powered Reporting: Turn User Research into Impactful Stories in Minutes Wednesday, June 18th @ 10:00am PT | 1:00pm ET Unlock the full potential of your qualitative research with AI—join us to learn how to transform raw data into polished, executive-ready reports in minutes using smart prompts and proven workflows. Whether you’re reporting to stakeholders […]