The AI Integration Blueprint for Enterprise Insights Teams
Guidebook The AI Integration Blueprint for Enterprise Insights Teams Table of Contents Introduction The Case for Autonomous Insights The demand for faster, more strategic insights is reshaping the role of research in the enterprise. Traditional methods, which are often siloed, manual, and slow, struggle to keep pace with today’s business needs. AI offers a path forward, […]
White Paper: The State of Hallucinations in AI-Driven Insights
White Paper The State of Hallucinations in AI-Driven Insights How Research Teams Can Manage Risk and Build Trust in an LLM-Powered Era Table of Contents Executive Summary The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound […]
What is Pilot Testing and What are the Benefits?
Before any market research initiative goes live, teams must pressure test the fundamentals: High-performing research teams never rely on assumptions to answer these questions. They validate them upfront through pilot testing—a disciplined, small-scale dry run that reveals operational and methodological gaps before they create downstream risk. Below, we outline what pilot testing is, why it […]
Semi-Structured Interviews: A Quick Guide
Market research is rarely a linear, prescriptive process. You may recognize the need to collect meaningful customer insight to guide strategic decisions, yet you might not be ready to design a fully structured survey or formal interview. Semi-structured interviews exist to bridge that gap. This methodology enables teams to explore emerging issues, pressure test assumptions, […]
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research is sometimes inaccurate and thwarted by a consumer’s misguided perception. For example, research states that some polls reported that 40% of Americans attended church every week. However, when Marlar and Hadaway (2005) examined actual church […]
Guidebook | The Modern Researcher’s Guide to UX Testing in 2025
Guidebook The Modern Researcher’s Guide to UX Testing in 2025 Table of Contents Introduction: The UX Reset User expectations have never been higher—and patience never thinner. In 2025, digital experience isn’t just part of your product. It is the product. Whether you’re refining a mortgage application flow, designing an e-commerce checkout, or launching an AI-driven […]
Controlled Observation Research | Virtual Research Methods
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational research is a reliable go-to over other research methods. As a quick review, observation research is one type of qualitative research where researchers observe participants’ behaviors and interactions instead of asking them to self-report via […]
AI-Powered Reporting: Turn User Research into Impactful Stories in Minutes
Webinar AI-Powered Reporting: Turn User Research into Impactful Stories in Minutes Wednesday, June 18th @ 10:00am PT | 1:00pm ET Unlock the full potential of your qualitative research with AI—join us to learn how to transform raw data into polished, executive-ready reports in minutes using smart prompts and proven workflows. Whether you’re reporting to stakeholders […]
Webinar: Fuel Cycle Fall Release
Upcoming Webinar Fall Release October 15th | 10 AM PT/1 PM ET Stay tuned for more details soon! Matt Mackinnion VP, Product SallyPage Mckinney Sr. Product Manager Ken Reilly Product Manager Fall release registration coming soon
How to Optimize Research ROI: A 10-Step Guide for Fast, Actionable Insights
checklist How to Optimize Research ROI: A 10-Step Guide for Fast, Actionable Insights Table of Contents Market research should be a competitive advantage, not a bottleneck. Traditional research is often slow, expensive, and disconnected from real business needs. Companies that optimize their research strategy can reduce costs by 5-10x, accelerate insights by 85%, and scale […]