Fuel Cycle Research Engine
Features & Capabilities
Table of Contents
Audience & Community
| Community Panels | Recruit and engage your own community panels. Total end-user membership, including active and inactive members. | As per plan |
| Omnichannel sourcing | Recruit members from email, social media, print, websites, receipts and others | Included |
| B2B/B2C/Niche Panels | Reach trusted and engaged audiences through B2B, B2C, gen-pop, and niche panels. | Usage based |
| Multi-lingual support | Get global reach by enabling your community experience in other languages with customizable or auto-detected translation. Includes translated navigation and content for members. | As per plan |
| Progressive Profiling (P2 Engine) | Progressive profiling that unifies data from any source – across multiple surveys and profile points for a centralized source of data. | Included |
| Continuous Monitoring | Ongoing tracking of member behavior and data through cohort analysis, Participation and Recruitment Health reports. | Included |
| Verified Audience | Validated audience panel members for data quality. | Included |
| Custom Website | Branded or unbranded insight community site for member access | Included |
| Mobile App | White-labeled iOS and Android apps for member access. | Included |
| User Seats | Total number of seats with access to the admin portal of the community, survey tool and Research Engine feature set | As per plan |
| Real-time communication | Push real-time SMS messages or push notifications to your members and serve participation triggers to drive engagement for new updates and projects | Included |
| Dynamic Groups | Segment your members using the visual directory and dig deeper by viewing, filtering, and sorting profile data to build a deep understanding of the members in real time. | Included |
| Member Profile Integration | Seamlessly unite behavioral data from CRMs, marketing platforms, or data lakes with research data to bridge gaps between understanding and action. | As per plan |
| Automated Incentives & Gamification | Integration with digital gift card reward and incentive platform, point system and reporting. | Included |
Agile Research (Quant, Qual & UX)
| Surveys | Field surveys through proprietary survey tool or Alchemer or integrate your own survey tool provider (API costs additional) | Included |
| Quick Polls | One-question polls published to the community homepage for quick member engagement that displays real-time results to members. | Included |
| Multimedia research | Give members a space to view, rate, share, and comment on photos, videos, audio, and documents. | Included |
| Advanced Logic | Build dynamic surveys using branching, skip patterns, and conditional logic to tailor the respondent experience and optimize data quality. | Included |
| Delta Testing | Continuously capture real-world user feedback on digital and physical products—including apps, websites, and hardware—to drive iterative improvements. | Included |
| Discussion Boards | Interact with your members in asynchronous, media-supported message boards with options to rate other member posts, share and embed rich media and initiate new discussion topics to openly share knowledge. | Included |
| Diary Studies | Conduct longitudinal diary studies with community members that allow community moderators to interact with members in a private discussion over the course of time | Included |
| Member Forums | Allow community members to create threaded discussions of their own in discussion forums | Included |
| Live Chat | Real-time chat with moderators, executives, or other members. | Included |
| Focus Group Discussions | Schedule live focus groups with member access via mobile or desktop. Includes an observer room for hidden, non-moderator viewers. | As per plan |
| In-Depth Interviews | Schedule live video interviews (IDIs) with members joining from mobile or desktop. | As per plan |
| Usability Testing | Evaluate User experience of digital assets via unmoderated testing combining open ended talk-aloud feedback and closed-ended survey responses | As per plan |
| Prototype Testing | Test design prototypes via Figma or Adobe XD links and capture screen, video, and audio feedback to drive iteration. | As per plan |
| Screen Recording (Mobile + Desktop) | Capture holistic view of customer behavior through full screen recording across prototypes, apps and websites. Comprehensive device support (Android, iOS, Web) | As per plan |
Analytics & Insights
| Combine Datapoints | Import existing member data to use in the P2 Engine, which is then used in dynamic grouping, reporting and activity segmentation. | Included |
| AI-powered Data Cleaning | Normalize, validate, and format incoming data streams. | Included |
| AI-powered Methodologies | Suite of project templates and automated research methodologies | Included |
| AI-powered Crosstabs | Intuitive analytics platform for creating crosstabs, conducting statistical analysis, and generating interactive charts and dashboards to share with stakeholders. | Included |
| AI Qual Tags & Summaries | Automated qualitative reporting tool that provides analysis of all qual data in the community. Keywords and themes are highlighted for quick insights. Includes sentiment analysis and the ability to manually tag data for ultimate flexibility. | Included |
| AI Executive Summaries | High-level reports of unstructured data for stakeholder consumption. | Included |
Enterprise Grade
| Data Security | Enterprise-grade data protection, encryption, SOC 2 Type II, GDPR, CCPA, HIPAA. | Included |
| Secure Cloud Hosting | AWS-hosted, enterprise-compliant infrastructure. | Included |
| Integrations & API access | Build integration with external systems via Fuel Cycle APIs. Native pre-built integrations available (Salesforce, Qualtrics, Tableau) | As per plan |
| FC Exchange | Purchase MR applications from dozens of vetted partners on FC Exchange | Included |
| Mobile-Responsive Platform | Community available seamlessly on any devices and browser from desktop to mobile. | Included |
| High Availability Infrastructure | Global CDN, 99.99% uptime SLA, scalable infrastructure. | Included |
| Audience & Community Support | Full lifecycle support for sourcing, engaging, and retaining members. Includes recruitment, profiling, health tracking, incentives, and participation management to drive high-quality engagement. | Usage based |
| Research & Insights Support | End-to-end execution support across qual and quant research—design, programming, fielding, data processing, and reporting. Deliverables range from toplines to highlight reels, infographics, crosstabs, and raw data exports. | Usage based |