Exploring the Drivers of Fragmented Loyalty in Financial Services
A decade ago, banking was heavily centralized. Customers entrusted the majority of their wealth and financial activities to a single financial institution. Today, as digital banking surges, people are diversifying their portfolios with fragmented financial behavior, challenging retail banks to keep up in a market saturated with startup fintech services. What are the drivers of this switching […]
Trailblazing Women in Market Research | International Women’s Day 2021
“Women belong in all places where decisions are being made. … It shouldn’t be that women are the exception.” -Ruth Bader Ginsburg International Women’s Day on March 8th celebrates the achievements of women across the globe, raises awareness about bias, and encourages equality for all. Though women’s rights issues continue to persist even in 2021, […]