The Subscription Economy Needs Better Research: Are Brands Keeping Up?
The subscription economy is booming, with more brands shifting to recurring revenue models. But churn remains a major challenge—and acquiring a new customer can cost five times more than retaining one. Without real-time churn insights, brands risk losing subscribers before they can intervene. Traditional surveys and exit interviews don’t capture the full picture—continuous behavioral tracking […]
Theatrical Film vs. Streaming: Navigating the Post-COVID Entertainment Landscape – A Market Research Perspective
The film industry has faced some major shake-ups in the wake of the COVID-19 pandemic. With theaters closing and people staying home, the battle between traditional movie theaters and streaming platforms has become more relevant than ever. In this blog, we’re going to dig into the changes happening in the world of movies post-COVID and […]
Market Research Pain Points – Media & Entertainment
While Media & Entertainment is a huge industry, with annual revenue of $1.7 trillion, involving multiple sectors including film, television, video games, music, publishing, and more, the industry is in a state of flux. The digital revolution has transformed every aspect of the industry, from how content is produced and distributed to how consumers consume […]
Emerging Trends in Media Consumption
Global media consumption has changed dramatically in recent years. The widespread availability of disruptive technologies and services has fundamentally shifted the ways that viewers think about, engage with, and create content. In order to align with industry changes, media and entertainment companies need to adapt quickly and find new ways to improve audience experiences. Download our newest white paper to discover: ? The pre-existing trends that signaled early shifts in the media and entertainment […]
The State of Media and Entertainment
Read on to discover: Imagine that it’s 1999, you are eight years old and looking forward to a movie and pizza night with your best friend. You convince your parents to take you to Blockbuster so that you can rent “10 Things I Hate About You” and buy some jolly rancher lollipops with a liter […]