Are In-Depth Interviews Worth It? Exploring the Pros and Cons 

Data-driven decisions can make or break a business, and finding the right method to gather insights is crucial. When exploring options, one approach to consider using is the In-Depth Interview (IDI). As most things do, IDIs come with both advantages and limitations. But by exploring how to conduct In-Depth Interviews effectively, and understanding how to […]

5 Common Pitfalls of In-Depth Interviewing

In-depth interviews are a form of qualitative market research where researchers collect customer data from small, carefully selected participants. Researchers may utilize in-depth interviews when there is a need for insightful responses, quick turn-around time, and lower costs. Though this market research method has many advantages, there are several pitfalls that researchers will want to […]