Adapting to Changing Consumer Spending Trends in the Insurance Industry
With the rise of digitalization, companies across all sectors constantly compete for consumers’ limited attention online. The game is to stay visible, but it’s becoming increasingly difficult as more and more players develop their digital presence. According to a McKinsey analysis, in 2017, only five traditional omnichannel auto insurers were among the top 20 internet […]
How Market Research Supports Top Banking Focuses in 2023
How will recent challenges impact banking in 2023? How will increased prices influence retail banking behavior? How will fintech innovations change the way banks interact with customers? And most importantly, where should your bank place its focus to capitalize on these trends as they develop? To answer those questions, we first have to spot the […]
The Insider’s Guide to Market Research for the Insurance Industry
The global market research industry is worth $82 billion, and it’s only showing signs of growth. That’s for a good reason. Market research in industries like insurance can hold massive sway over the success of multi-billion dollar companies. This white paper dives into how to make modern market research work in the insurance industry.
How Community Can Benefit the Banking Industry in the Impending Recession
During economic downturns, banks must remain connected to their customers and communities to provide financial support and stability to individuals and businesses. Building strong online community ties is one of the most effective ways to accomplish this. This article will explore how banks can use online communities to make connections and the robust benefits communities […]
Market Research For The Banking Industry
Recessions affect businesses in all sectors; however, banks and other financial institutions are hit hardest when the economy is in turmoil. Economic hardship results in high-interest rates, inflation, and a lack of consumer spending and confidence. To stay afloat, banks need to convert and retain customers, which can increase profitability by 25% to 95%. Community […]
How Community Can Benefit The Insurance Industry In The Impending Recession
The last three years have been tumultuous for all businesses; however, the insurance industry has weathered the pandemic storm with grace and flexibility. Many insurance companies improved their systems and capabilities with new technology, allowing them to avoid significant casualties during COVID-19 shutdowns. The seismic shift in business operations truly benefited the industry and capitulated […]
Market Research for the Insurance Industry
Insurance companies are facing unprecedented challenges. From a regulatory perspective, the industry is being scrutinized more than ever before, and the cost of doing business is increasing. On top of that, customers are becoming more knowledgeable about their insurance options and more willing to shop around for better coverage at a lower price. Given that […]