Fuel Cycle

Implementing Closed-loop Customer Feedback for Empathy-driven Product Development

According to research from PWC, 86% of customers are willing to pay more for a great customer experience. But how customer experience is analyzed, understood, and improved upon can vary greatly from business to business. There is no one-size-fits-all solution for an effective customer feedback program, but there are some specific systems and processes that are proven to deliver results.

Watch UserTesting’s Senior Product Manager, Daniele Hohol, and Fuel Cycle’s VP of Product Marketing, Patrick Ip to discover the best practices and tools for collecting and integrating customer feedback using closed-loop methodologies.

Key learnings include:
• How closed-loop feedback works and which tools to leverage
• How to use feedback to build better products that align with customer needs
• How to facilitate customer engagement for stronger relationships