Fuel Cycle

The Insights Renaissance: How automation, machine learning, and the economic crisis are spurring innovation

As the world changes daily, so do business expectations and strategies market research team need to learn and deploy to keep up with changing behaviors of consumers. Having effective tools and implementing them efficiently and quickly matter now more than ever.   

These changes are driving innovation that high-performing market research teams must stay aware of to gain a competitive advantage and function with agility. Join Rick Kelly, CPO at Fuel Cycle where he will discuss the biggest economic drivers of change in our industry, why they matter, and how to strategically implement the right solutions and drive action for your business.   

Attendees can expect to learn:  

  1. How to adapt to the economic pressures that are changing consumer behaviors 
  1. How Machine Learning and Automation are driving transformation 
  1. The tradeoffs in automation and how to evaluate them before making a decision 
  1. Use cases from brands that have leveraged technology to drive business decisions