For years, media and entertainment organizations have been running research on video content, both on and offline. However, changes brought on by COVID-19 have fueled innovation in online research and top researchers are upgrading their content analysis techniques, capturing new and necessary insights to optimize their creative. As research involves more technology, there can be a learning curve, but some service providers are making this transition seamless.
Pilotly has spent the better part of a decade developing an understanding of the creative elements that drive success for various types of content. As a result, they’ve built a complete suite of tools to make complex creative research simple, granting users rapid audience insights they need to keep up.
Watch now to discover:
• Culturally sensitive research techniques that drive more effective marketing
• How to most effectively take your focus groups virtual
• What’s up next in research innovation as COVID continues