Respondent engagement continues to be one of the biggest challenges facing market researchers today. Across all modes of research, the industry has seen a 95% drop in response rates over the last 20 years.
In this webinar, we share our secrets on how to maximize consumer feedback through ongoing community interactions, where average participation rates are 70% or higher.
See how you and your brand can better capture:
- Best practices for engaging and incentivizing respondents
- How to re-frame the way language is used in survey design
- Improving data quality by reducing the reliance on recall