If you are still relying on surveys to conduct all your research, you most likely aren’t hearing from most of your customer base. Research suggests that average response rates fall at 26% for surveys. But how do insights team make the transition to more robust and useful customer data collection tools and methods? Whether you feel like your organization is on the leading cusp of research or in an organization that is still heavily reliant on basic research methods, this eBook is for you.
Download our E-book and Discover:
- Adopt more robust market research methods and tools
- Encourage other departments outside of marketing to benefit from market research
- Focus initiatives on data reliability over data quantity