Fuel Cycle

From Virality to Loyalty – Exploring Delight, Desire, and Needs with Google

These days, going viral is the ultimate compliment. With a quick Google search, it’s easy to find articles on virality potential – enforcing the idea that once your company is famous, all your problems will be solved.  

But this is far from the truth. While going viral can be one way to break through the noise, Daniela Cruz, Brand Lead at Google, offers a more lasting take: a return to brand loyalty. 

Download the mini booklet to discover: 

  • Google’s best practices to create a brand that is loved by customers from the start 
  • A 2-step solution to turn feature-heavy marketing into a memorable brand experience 
  • Insight into the pathway to success from companies that have achieved lasting brand loyalty