Since 2016, Tufts Health Plan has been actively working to create an open and trusting relationship with their members. Insurance agencies have a complex identity in the media and in politics, and Tufts Health Plan has actively worked to combat that stigma by taking on VOC initiatives. With their personalized-branded online community, they have captured a deeper customer profile and opened the door for feedback and dialogue.
Read how their business is maintaining objectives that focus on listening and innovating with the consumer’s voice in mind:
- By investing in a branded online community
- Maintaining an open dialogue to better serve members
- Mixing both qual and quant research for great insights