Tufts: The Future of Customer Engagement

Since 2016, Tufts Health Plan has been actively working to create an open and trusting relationship with their members. Insurance agencies have a complex identity in the media and in politics, and Tufts Health Plan has actively worked to combat that stigma by taking on VOC initiatives. With their personalized-branded online community, they have captured a deeper customer profile and opened the door for feedback and dialogue.

Read how their business is maintaining objectives that focus on listening and innovating with the consumer’s voice in mind:

  • By investing in a branded online community
  • Maintaining an open dialogue to better serve members
  • Mixing both qual and quant research for great insights

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