Market research, like every industry, is going through a metamorphosis with new tools and solutions constantly challenging the status quo. While quantitative studies have long ago made the migration to mostly being conducted online, qualitative research has lagged behind. But now, we are seeing movement in the field of online qualitative research.
Download this White Paper and discover:
- The biggest changes in technology that have enabled more agile qualitative research.
- How “new qual” will only expand traditional qualitative studies not replace them.
- Why qualitative research can provide the highest fidelity data.
