Insuring Millennials: The Most Under-Insured Generation

Millennials are considered the most hard-to-predict consumers of any generation. Insurance providers are feeling at a loss. How do you ensure the most under-insured generation? The answer is to focus on key areas of opportunity to engage notoriously difficult-to-reach customers.

  • Engage and foster a relationship as early as possible
  • Prioritize direct channels over traditional models
  • Invest in CX as a guard against commodification

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