Hertz Puts Their Customers In The Driver’s Seat

While customer feedback has always been important to Hertz, in 2010 they realized that to truly incorporate the voice of the customer into their organization they needed a plan. As part of that plan, Hertz began the process of implementing a voice of the customer solution, using the FUEL CYCLE Online Community Platform. Launched in early 2011, the “Hertz Hub” is a private forum where Hertz engages with members and builds authentic customer loyalty by listening to customers and their feedback.

Learn how Hertz uses a FUEL CYCLE online community to:

  • Interact with and educate Hertz customers in a private, invitation-only online community
  • Connect with customers in real-time to gain actionable insights to help make better, more timely business decisions
  • Build loyalty in an authentic way by listening to the “voice of the customer”

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