Building Brand Trust: How Brands Like Nike Can Uncover Consumer Motivations of the Unconscious Mind

The unconscious mind has been deeply studied in the fields of psychology and neuroscience—and has now been leveraged into the market research space. Forward-thinking companies are using these techniques to understand the unconscious thoughts of their consumers to create winning campaigns and products.

In this webinar, Rick Kelly, Senior VP of Products and Research, sits down with Anders Bengtsson, CEO of Protobrand, to discuss how System 1 techniques help brands big and small understand and gather the nonconscious sentiments and thoughts of their consumers, and how organizations can leverage both System 1 and traditional System 2 insights into their workflows.

This webinar explores:

  • How metaphor elicitation exercises can be used to drill down certain aspects of brand personality or values.
  • How organizations can create a workflow that integrates both System 1 and System 2 insights.
  • How brands can truly quantify trust and build a brand persona gathered from behavioral science-backed research.

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Your customers are providing feedback 24/7. The world’s most successful brands use Fuel Cycle’s market research platform to capture, analyze, and act upon reliable data – with greater speed and relevance than their competitors. Fuel Cycle guides you through the research lifecycle to find the answers to questions you didn’t even think to ask.

Headquarters

11859 Wilshire Blvd, Suite 400

Los Angeles, CA 90025

 

NYC

205 E. 42nd St,, 15th Floor

New York, NY 10017

 

info@fuelcycle.com

fuel-cycle-logo-white

Your customers are providing feedback 24/7. The world’s most successful brands use Fuel Cycle’s market research platform to capture, analyze, and act upon reliable data – with greater speed and relevance than their competitors. Fuel Cycle guides you through the research lifecycle to find the answers to questions you didn’t even think to ask.

Headquarters | 11859 Wilshire Blvd, Suite 400, Los Angeles, CA 90025

NYC | 205 E. 42nd St,, 15th Floor, New York, NY 10017

info@fuelcycle.com

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