Fuel Cycle, the leading market research engine, today announced the launch of FC Live, a powerful qualitative research solution for conducting in-depth interviews (IDIs) via video calls. Completely integrated into Fuel Cycle Communities, FC Live enables researchers to create and schedule several interviews in a matter of minutes to connect with respondents on both mobile and desktop devices at a depth and scale not currently available on the market.
For businesses to thrive in a dynamic economic environment, researchers need tools that enable deep customer understanding. Video interviews provide a fast, responsive solution that enables researchers to deliver insights quickly. With FC Live, clients can talk to participants from anywhere and on any mobile or desktop device to gather rich, contextual, and nuanced feedback. This enables in-the-moment insights, whether a research participant is walking through a retail store, attending a business conference, or choosing ingredients for a meal in their home.
FC Live’s analytics are supported by a robust integration with partner Voxpopme. Recorded FC Live videos leverage the Voxpopme platform for advanced and scalable video analysis, including transcription and sentiment analysis, as well as video editing to easily create compelling highlight reels. Because of the deep integration with Fuel Cycle’s Profile Maps, researchers can easily combine segmentation data with completed interviews to create the most robust video analysis solution available to insights professionals.
Forthcoming enhancements to FC Live include focus group capabilities for multiple respondents and screen sharing on desktops and mobile devices.
Rick Kelly, Chief Product Officer at Fuel Cycle, says of the launch, “FC Live is designed to help businesses develop deep customer understanding in an era of unprecedented change. We continue to believe that mobile phone-based research is the best way to capture high-fidelity insights and are excited to deliver capabilities that are only available through Fuel Cycle.”
