FC Connect 2020

Tactical Uses of Emerging AI to Scale Research

The market and consumer tastes are in a constant state of change. Because this change is so complex, iterative and agile qualitative learnings are essential to remaining competitive. This challenge, combined with high-stakes business decisions, means that brands must begin leaning on and upgrading their use of AI to scale online consumer research.

Learning Objectives:
– How predictive algorithms work to scale your research further
– How new paradigms and possibilities can emerge when research goes virtual
– What the application of AI could mean for the future of the world of research and insights

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