It’s projected that by 2021, mobile eCommerce sales will account for over 54 percent of all eCommerce sales. Yet, A 2019 study found that only about 12% of consumers found mobile online shopping to be convenient. In this presentation, you’ll learn about the latest thinking on how your brand can win the hearts & dollars of your mobile eCommerce customers.

Learning Objectives:
– What the Mobile Image Maturity Model is and why it’s important to you
– Best practices in testing the mobile eCommerce customer journey using behavioral tools
– Leveraging the data to implement the optimal customer journey and maximize sales

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