FC Connect 2020

How Pricing Can Make or Break Your NPD Launch

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. This webinar will examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.

We will also answer general pricing questions, covering the following topics:

– Selecting new product pricing that maximizes revenue
– Avoiding product cannibalization
– Differences in price sensitivity by SKU/brand
– Price barriers, including budget and psychological pricing constraints
– Differences in behavior by type of consumer (users vs. considerers)

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