Discuss

Researchers require tools that enable in-depth customer understanding to succeed in a dynamic and ever-changing economic climate. Previously, brands had fewer options for conducting qualitative research, and often had to wait weeks to get results from qualitative studies. Brands had to choose between jumping the logistical hurdles of manually recruiting and scheduling online focus groups or conducting costly in-person focus groups.

FC Live is an enterprise-grade online focus group and in-depth interview solution for frictionless connections between brands and people. With easy scheduling, instant transcription, AI-powered insights tools, and a private “backroom” for stakeholder conversations, brands leverage FC Live to turn customer conversations into competitive advantages..

Delivering value through FC Live

• Better understand target audiences Connect “face-to-face” with participants using quick, one tap scheduling.
• Engage with target audiences anywhere Easy to use, globally accessible, browser-based platform.
• Learn more in less time FC Live provides full transcriptions in less than 1 hour.
• Collaborate with teammates Observer backroom allows teams to observe and converse with the moderator while remaining hidden from participants.
• Deliver key insights back to decision makers faster AI-powered insights tools deliver findings in minutes.