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CUSTOMER STORY | Abercrombie & Fitch

Establishing customer empathy through constant connection.

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Actionable Community Insights.

Real-Time Customer Insights. Always On. Always Actionable.

Unlock the power of continuous feedback from your most valuable audience. Fuel Cycle’s Insight Communities enable brands to collect real-time, verified insights through an always-on platform built for agility, accuracy, and decision-making at scale. 

Traditional Research is Slow, Fragmented, and Shallow.​

Fuel Cycle’s Community Insights replace static panels and disjointed tools with an always-on platform that delivers fast, reliable, and actionable insights—direct from your customers. Run qual and quant in one place, accelerate decision-making, and close the gap between questions and action.

Ditch the guesswork. Own your data. That’s the Fuel Cycle advantage.

What Sets Fuel Cycle Apart?

Real-Time, Verified Feedback.

Tap into your own private panel of pre-qualified participants to collect high-quality, first-party data on demand—no more lag between question and answer. 

Integrated Qual + Quant Research Tools

Conduct surveys, live chats, discussions, polls, diary studies, and more—all from one seamless platform. No stitching together tools or wasting time on fragmented workflows. 

Seamless Tech Stack Integration

Fuel Cycle connects with your existing CRM, analytics, and marketing automation platforms so insights flow directly into the systems your teams already use to take action. 

Progressive Profiling & Behavioral Data

Build deeper participant profiles over time to enhance targeting and personalize research. Understand not just what your audience says—but what they do. 

Engagement-First Member Experience

Keep community members active and motivated with a gamified, mobile-friendly design, and automated reward systems that drive continuous participation. 

Why Choose Fuel Cycle Community Insights?

Tap into your own private panel of pre-qualified participants to collect high-quality, first-party data on demand—no more lag between question and answer.​

Conduct surveys, live chats, discussions, polls, diary studies, and more—all from one seamless platform. No stitching together tools or wasting time on fragmented workflows.​

Fuel Cycle connects with your existing CRM, analytics, and marketing automation platforms—like Salesforce and Marketo—so insights flow directly into the systems your teams already use to take action.​

Build deeper participant profiles over time to enhance targeting and personalize research. Understand not just what your audience says—but what they do.​

Keep community members active and motivated with gamified experiences, mobile-friendly design, and automated reward systems that drive continuous participation.

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Fuel Cycle by the Numbers: Proof. Power. Performance.

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Insight Communities Built for Teams That Move Fast.

Whether you’re in product development, brand strategy, UX research, or customer experience, Fuel Cycle’s Insight Communities accelerate your time to truth with a centralized Research Engine that scales with your business. 

Retail & Consumer Brands

Insurance

Healthcare

Financial Services

Media & Entertainment

Telecom & Connectivity

Technology

and more!

Research Tools Built for Agility and Depth.

Fuel Cycle’s Insight Community platform is equipped with a comprehensive suite of research tools—designed for fast, flexible, and impactful decision-making. 

Surveys

Launch customizable surveys with advanced logic, quotas, and real-time analytics via dynamic dashboards.

Quick Polls

Collect fast feedback on targeted questions and share responses instantly to drive follow-up engagement.

Live Chats

Connect with community members in real time via AI-powered chat. Collect qualitative feedback, share stimuli, and facilitate open dialogue.

Discussion Boards

Host threaded conversations with transcript exports, AI-powered sentiment analysis, and survey attachments to deepen insight.

Diary Studies

Conduct longitudinal research and ethnography. Maintain participant privacy and incentivize milestone participation.

Video Feedback

Capture rich, asynchronous video responses with Insight Reels. Minimize moderator lift while enhancing contextual understanding.

Focus Groups & IDIs

Join real-time IDIs or focus groups. Record and transcribe sessions for automated sentiment tagging and thematic analysis.

Multilingual Translations

Conduct studies in 100+ languages within a single community to scale global brand research and audience understanding.

Progressive Profiling

Build dynamic, evolving participant profiles using behavioral data and cross-touchpoint insights.

Reporting

Filter by audience segments, tailor outputs for stakeholders, and export findings to Excel or PowerPoint with ease.

Integrations

Seamlessly connect with Salesforce, Marketo, and other platforms to enable automated workflows & downstream actions.

Universal Connections

Link your community to third-party research tools or external content for a unified experience and efficient follow-up.

“It would take us about four-to-eight weeks to design, launch, and analyze research. It didn’t really allow us to achieve the speed of innovation that we really wanted. We knew we needed our own customer research panel complete with access to advanced research functionality to help the organization reach its goal of being customer-led. Now, we typically get 90% of the responses from a project within the first 24-36 hours, which allows us to give our project teams insights they can take action on immediately.”
Director of CX
Director of CXFirst National Bank of Omaha
“It was gratifying to learn that our likely audience easily connected the dots between the anonymity options offered within conversations on the new Glassdoor and increased openness, candor, and freedom within the community. The research confirmed this key hypothesis. We were also able to learn that the key consumer segments we hoped to target would be the most likely to contribute to those conversations, and that they felt Glassdoor would be providing a safe, supportive space not available elsewhere.”
Creative Director, Brand Design
Creative Director, Brand DesignGlassdoor
“The platform is so flexible and we’re able to kind of streamline that process from where it might take weeks to coordinate, weeks to get those dates on the calendar, weeks to get that launch process out – now we can do that in a matter of hours. Instead of only doing 1 survey a week or month, we’re able to launch up to 6-8 activities a week to tap into these insights and get them.”
Director, Consumer Insights
Director, Consumer InsightsULTA Beauty
"With Fuel cycle, we're able to go out to members at the drop of a hat with all the asks that we might need. Each week we are talking to our patients and getting insights through discussion boards, surveys, video diaries, and other longitudinal studies because we want to know more about our members' lives. We glean those insights so that we can amen an impact and drive outcomes at Ro.Co."
Sr. Manager, Consumer Insights & Strategy
Sr. Manager, Consumer Insights & StrategyRo.Co

How Community Insights Works.

Create Your Community Hub.

Customize the look, feel, and language to align with your brand and audience. 

Recruit & Profile Members.

Use custom screeners and behavioral data to ensure you’re getting feedback from the right people.

Launch Agile Projects.

Choose from a suite of tools—surveys, live chats, focus groups, discussions—and collect insights in real time.

Analyze, Visualize, Act.

Turn data into decisions with robust dashboards, real-time reporting, and easy export integrations.

The Decision Intelligence Platform.

Fuel Cycle is redefining how enterprises connect with the voice of the customer instantly, intelligently, and at scale. Fuel Cycle delivers decision intelligence through trusted communities, seamless user feedback, and agentic AI. Whether validating designs, uncovering unmet needs, or fueling strategic decisions, Fuel Cycle eliminates research bottlenecks and blind spots.

The result? Faster innovation, smarter product launches, and bold, customer-led growth. Outpace competitors. Outsmart risk. Outperform expectations.

With Fuel Cycle, the future of insight is always on.