2021 State of Community Report

In the last year, businesses have had to adapt to a rapidly changing business landscape. In December 2020, we surveyed 275 insights professionals about their use of tools and methods.   Results show that organizations have expanded their reliance on customer insights to inform decision-making, and researchers are increasingly reliant on innovative solutions such as online communities.   While the pandemic is one reason for the shift, our […]

The Intersection of Market Research and UX

Recent global contextual shifts have created a surge in digital interactions. Customers are migrating to the convenience of online experiences and are increasingly unforgiving to digital products that can’t keep up. While market research insights certainly hold a place in digital product development, UX research is key to maintaining a seamless user experience and thus improving usability and retention.  Hear Fuel Cycle’s VP of Product Marketing, Partick […]

What Venture Capital Can Teach Us About the Future of Market Research

Between the future of Market Research and the current landscape of leading companies are a batch of new venture backed businesses that are looking to redefine the industry. This session will explore the new companies that have been backed by venture dollars between the pre-seed to Series A phase, which should give us a glimpse […]

Untapped Potential: Listening Analytics & VoC in Corporate Strategy

This past year has taught us that customer behavior is never a given. As global context shifted, so did shopping behaviors, leaving some organizations scrambling to collect and integrate insights into their strategy. We’ve seen a surge in Voice of the Customer (VoC) programs, utilized to dive into the minds of customers so that businesses […]

How market research technology helps in customer-centricity

Fuel Cycle CPO, Rick Kelly joined Voxpopme VP of Marketing, Jenn Vogel on “Reel Talk: The Customer Insights Show” to discuss how market research technology helps in customer centricity. In this conversation, Jenn and Rick dive into questions about the market research industry’s ability to adapt to increased demands on speed, accuracy, and project volume, […]

Accelerating UX Research with Agile Technology

Meet the newest additions to Fuel Cycle’s agile research toolkit: Ignition and Live. Designed with UX researchers and digital product managers in mind, these purpose-built solutions drive agile insights throughout the innovation lifecycle for fast-moving product teams.

How Technology is Driving Advances in Strategic Leadership

Strategic leadership is key – if done right. With the continued push for speed and cost-effectiveness, top strategic decision-makers are turning to technology. Technology enables leaders to make data-backed decisions with the accuracy and speed required in our ever-changing environment. And things will only keep evolving in this direction. This session will explore why strategic […]

The Ultimate Guide to Observation Research

When it comes to reliability, some researchers call self-reported research the Achille’s heel of survey data collection. The reason? Self-reported research is sometimes inaccurate and thwarted by a participant’s own biased perception. When the reliability of survey research comes into question and market researchers need accurate data to inform marketing, product, and business decisions, observational […]

Exploring the Drivers of Fragmented Loyalty in Financial Services

A decade ago, banking was heavily centralized. Customers entrusted the majority of their wealth and financial activities to a single financial institution. Today, as digital banking surges, people are diversifying their portfolios with fragmented financial behavior, challenging retail banks to keep up in a market saturated with startup fintech services. What are the drivers of this switching […]