Driving Customer Centricity with Online Communities

Customers are the heartbeat of every organization. From product performance to market penetration and beyond, the success of your business is determined by the satisfaction of your customers. How can your brand drive customer centricity to deliver optimal results? One word: Community. Online communities have become the #1 tool for major brands to put the […]

The Great Consumer Shift

Did you know that over 75% of American consumers have tried a new shopping behavior in the last year? It’s no secret that the pandemic created a consumption shock as longstanding consumer spending habits were uprooted by the new reality.  Although recovery is finally underway, it is crucial that businesses look back at the pandemic […]

Igniting Product Innovation: Agile Research for a Competitive Edge

The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a new brand over the past two years.  As consumers rapidly adjust their spending habits in preparation for the reopening of in-person activities, organizations must diligently prepare for the imminent shift. We’ve compiled tips from the […]

Informa: Igniting Product Innovation: Agile Research for a Competitive Edge

The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a new brand over the past two years.  As consumers rapidly adjust their spending habits in preparation for the reopening of in-person activities, organizations must diligently prepare for the imminent shift. We’ve compiled tips from the […]

White Paper: Delta Testing | GRIT

Digital experience is mission-critical for business leaders who seek to capture, retain, and expand customer relationships. Across every industry, digital leaders’ earnings growth outpaces laggards by an average 1.8 times. Mobile app usability, website speed, and digital conversions are the new battleground for customer acquisition across all sectors and geographies.  To help businesses thrive in an era of constant […]

The Ultimate Guide to Virtual Interviewing

Qualitative research is invaluable to organizations looking to learn more about their customers. While such methods provide value beyond quantitative research, only 15% of researchers conduct qualitative research. Why does it account for such a small portion of overall market research spend? Traditionally, qualitative research is extremely time-consuming, expensive, and analysis can be complicated. Thankfully, with the advent of […]

The Great Consumer Shift: How has COVID impacted consumer behavior?

Consumers in the U.S. are optimistic and starting to spend at pre-COVID levels The great disruption of March/April 2020 changed consumer behavior in 3 big ways: 1) Omnichannel is ascendant; 2) the Homebody Economy will be with us in the medium term at least; 3) The barrier to switching brands, retailers or ways of shopping […]

Brand Focused Recruitment: Creative Ways to Launch a Community

Aaron and Julie will introduce Fandom, how they plan to use their online community, The Fan Lab, to build out their consumer insights research and better understand Fandom’s users, and how they’re using video marketing to reach new members in creative, on-brand ways. Key Takeaways: Find a way to connect to your audience through their […]

Panel: Igniting Product Innovation: Agile Research for a Competitive Edge

One of the questions many of us asked ourselves this last year is, “what really matters?” As consumers begin spending again, businesses are in a unique position to redefine the norm. And when all signs point to a more digital future, how can product and UX teams confidently innovate to ensure their offerings meet new […]

Saving the Infiniti Car Brand: A Lesson of Transformative Insights

Learn from the experience of a co-leader of the initiative that saved the Infiniti auto brand and transformed it from the junkyard of automotive history into a top-tier luxury brand competitor.  There are 3 key elements to making insights transformative.  Key Takeaways:  Commitment:  From senior management and the execution level employees  Good Research:  I.e. Problem definition, sample, […]