Einstein in a Tiger Cage: Generative AI & Jobs to be Done
In the next 12 months, AI will be embedded into most business workflows, including expansive utilization with market research and insights. As corporate insights departments and research providers race to add AI solutions to their offerings, it’s worth considering: what makes a company adding AI to its workflow successful? Is it being the first to […]
The Fine Line Between Rainbow Washing and Year-Round LGBTQ+ Support
Each year in June, you can’t help but notice your social media timelines filled with rainbow logos, store shelves full of Pride merch, and your inbox flooded with Pride marketing campaigns. And every year without fail, there are mixed responses to how brands go about navigating Pride month. But in recent years, consumers are speaking […]
Empowering Decisions: The Rise of Tactical Market Research
In recent years, the democratization of business insights through innovative market intelligence tools has revolutionized the way companies operate. This has led to a surge in tactical market research, action-oriented research that’s conducted in response to a particular need and is designed to answer specific questions. In this blog, we delve into the significance of […]
Progressive Profiling and Segmentation for Insights Communities: Fuel Cycle’s P2 Engine
For any business, understanding your audience is crucial for success. Gathering accurate and relevant customer data is the foundation of any effective research strategy. That’s where progressive profiling and segmentation come into play. In this blog, we will explore what progressive profiling is, its use cases and benefits, and detail Fuel Cycle’s revolutionary solution, the […]
Introducing the Fuel Cycle AI Blog Series
With this post, we’re kicking off a Fuel Cycle blog series on artificial intelligence and its impact on insights practices. In the coming weeks, various Fuel Cycle team members will post on a variety of topics, ranging from practical applications of AI to serious challenges that currently exist with respect to insights. We view this […]
Exploring the ROI of Market Research Online Communities
In today’s rapidly evolving business landscape, researchers and insights professionals face numerous challenges in gathering valuable customer insights. Unprecedented times have brought about unrelenting changes, making it essential to adopt agile and innovative approaches to research. Traditional methods may no longer suffice, prompting the need for market research online communities (MROCs). In this blog, we […]
Fuel Cycle’s Value Commitments: Empowering Individuals and Driving Change
At Fuel Cycle, we believe that a strong company culture starts with a set of shared commitments and values. These guiding principles define who we are, how we operate, and the impact we strive to make. In this blog, we will delve into Fuel Cycle’s core value commitments, including our dedication to Diversity, Equity, Inclusion, […]
How to Get Impactful Research Insights in 7 Days
In the past, traditional research methods operated on lengthy cycles spanning weeks or even months. These methods involved complex processes of participant recruitment, session scheduling, interviews, and manual data analysis. The result? Delays that impeded decision-making and hindered businesses from operating at their full potential. In today’s digital age, research communities have emerged as an […]
Addressing Social and Political Issues in Retail: Insights from Consumer Survey
In today’s market, consumers want to engage with companies that share their beliefs and positively impact the world. This means that retailers must understand and address the issues that matter most to their customers to maintain relevance and attract new customers. According to a 2019 study, 64% of global consumers indicated that they would either […]
Adapting to Changing Spending Trends in Insurance
With the rise of digitalization, companies across all sectors constantly compete for consumers’ limited attention online. The game is to stay visible, but it’s becoming increasingly difficult as more and more players develop their digital presence. According to a McKinsey analysis, in 2017, only five traditional omnichannel auto insurers were among the top 20 internet […]