AI as the Copilot: Practical Use Cases for Researchers
While generative AI models are nothing new, Microsoft and OpenAI catapulted us into a new world where the practical applications for AI suddenly seem endless and available to anyone. Not only did they spark endless ideation on how to apply generative AI, but they also launched some very transparent models on how to best architect […]
Transforming Market Research for the Future: Unleashing the Power of the Fuel Cycle Platform
It’s no secret that the business landscape is undergoing constant and rapid transformations, requiring companies to keep up with the pace of change. In order to stay ahead, brands must not only demonstrate agility and adaptability but also seek out the most effective tools and partnerships. However, when it comes to market research, relying solely […]
Controlled Observation Research | Virtual Research Methods
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational research is a reliable go-to over other research methods. As a quick review, observation research is one type of qualitative research where researchers observe participants’ behaviors and interactions instead of asking them to self-report via […]
User Research Questions You Should Be Asking
User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with your products and brand. Through a handful of market research techniques like observation, task analysis, and eliciting direct customer feedback through interviews, brands can glean valuable insights that help fine-tune their user experience. While there […]
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research is sometimes inaccurate and thwarted by a consumer’s misguided perception. For example, research states that some polls reported that 40% of Americans attended church every week. However, when Marlar and Hadaway (2005) examined actual church […]
Supporting the Trevor Project
Pride Month may be over, but just like we encouraged in our recent blog, that shouldn’t mean that the efforts to support the LGBTQ+ community should end with it. So, to kick off a new month, we’d like to tell you about an amazing organization that we donated to for Pride month and hope to […]
Market Research for the Technology Industry: Powering Innovation and Strategic Decision-Making
In today’s technology landscape, characterized by its fast-paced and ever-changing nature, market research plays an integral role in driving success. Companies in the technology industry are increasingly recognizing the value of market research in gaining a competitive edge, making informed decisions, and fueling innovation. In this blog, we will explore the significance of market research […]
Einstein in a Tiger Cage: Generative AI & Jobs to be Done
In the next 12 months, AI will be embedded into most business workflows, including expansive utilization with market research and insights. As corporate insights departments and research providers race to add AI solutions to their offerings, it’s worth considering: what makes a company adding AI to its workflow successful? Is it being the first to […]
The Fine Line Between Rainbow Washing and Year-Round LGBTQ+ Support
Each year in June, you can’t help but notice your social media timelines filled with rainbow logos, store shelves full of Pride merch, and your inbox flooded with Pride marketing campaigns. And every year without fail, there are mixed responses to how brands go about navigating Pride month. But in recent years, consumers are speaking […]
Empowering Decisions: The Rise of Tactical Market Research
In recent years, the democratization of business insights through innovative market intelligence tools has revolutionized the way companies operate. This has led to a surge in tactical market research, action-oriented research that’s conducted in response to a particular need and is designed to answer specific questions. In this blog, we delve into the significance of […]