Building and Nurturing Strong Insights Partnerships
How is it that some clients maintain a strong insights collaboration with the same vendor partners for years and others are over after the first handful of projects are delivered? We know that the hallmarks of a strong partnership are trust, mutual respect, and a spirit of cooperation. But how do you build trust and […]
Transcending Mere Data Collection: Market Research Online Communities vs. Traditional Surveys
In the digital era, market research online communities (MROCs) have emerged as a powerful tool for gathering insights and understanding the attitudes, behaviors, and preferences of various populations. These communities offer an interactive and engaging platform where researchers can connect with participants virtually. Traditional surveys were once the go-to method for gathering data, but online […]
The Brand Whisperers: Leveraging Brand Influencers for Your Market Research Needs
Gen Z has changed the world of influencers and brought it to extreme heights, with brand influencers becoming an integral part of their daily lives and shaping consumer behaviors in unprecedented ways. These charismatic individuals, including TikTok sensations like Alix Earle and a host of other social media stars, have become key players in the […]
AI as the Copilot: Practical Use Cases for Researchers
While generative AI models are nothing new, Microsoft and OpenAI catapulted us into a new world where the practical applications for AI suddenly seem endless and available to anyone. Not only did they spark endless ideation on how to apply generative AI, but they also launched some very transparent models on how to best architect […]
Transforming Market Research for the Future: Unleashing the Power of the Research Engine
It’s no secret that the business landscape is undergoing constant and rapid transformations, requiring companies to keep up with the pace of change. In order to stay ahead, brands must not only demonstrate agility and adaptability but also seek out the most effective tools and partnerships. However, when it comes to market research, relying solely […]
Controlled Observation Research | Virtual Research Methods
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational research is a reliable go-to over other research methods. As a quick review, observation research is one type of qualitative research where researchers observe participants’ behaviors and interactions instead of asking them to self-report via […]
User Research Questions You Should Be Asking
User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with your products and brand. Through a handful of market research techniques like observation, task analysis, and eliciting direct customer feedback through interviews, brands can glean valuable insights that help fine-tune their user experience. While there […]
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research is sometimes inaccurate and thwarted by a consumer’s misguided perception. For example, research states that some polls reported that 40% of Americans attended church every week. However, when Marlar and Hadaway (2005) examined actual church […]
Supporting the Trevor Project
Pride Month may be over, but just like we encouraged in our recent blog, that shouldn’t mean that the efforts to support the LGBTQ+ community should end with it. So, to kick off a new month, we’d like to tell you about an amazing organization that we donated to for Pride month and hope to […]
Market Research for the Technology Industry: Powering Innovation and Strategic Decision-Making
In today’s technology landscape, characterized by its fast-paced and ever-changing nature, market research plays an integral role in driving success. Companies in the technology industry are increasingly recognizing the value of market research in gaining a competitive edge, making informed decisions, and fueling innovation. In this blog, we will explore the significance of market research […]