User Research Questions You Should Be Asking
User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with your products and brand. Through a handful of market research techniques like observation, task analysis, and eliciting direct customer feedback through interviews, brands can glean valuable insights that help fine-tune their user experience. While there […]
What is Pilot Testing and What are the Benefits?
How much is your research study going to cost? How long will you need to research to capture sufficient data? Is your research project feasible in terms of scope, budget, and participants needed? These are all the questions you need to ask yourself before starting a new market research study. But, how do you find […]
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research is sometimes inaccurate and thwarted by a consumer’s misguided perception. For example, research states that some polls reported that 40% of Americans attended church every week. However, when Marlar and Hadaway (2005) examined actual church […]
Supporting the Trevor Project
Pride Month may be over, but just like we encouraged in our recent blog, that shouldn’t mean that the efforts to support the LGBTQ+ community should end with it. So, to kick off a new month, we’d like to tell you about an amazing organization that we donated to for Pride month and hope to […]
Market Research for the Technology Industry: Powering Innovation and Strategic Decision-Making
In today’s technology landscape, characterized by its fast-paced and ever-changing nature, market research plays an integral role in driving success. Companies in the technology industry are increasingly recognizing the value of market research in gaining a competitive edge, making informed decisions, and fueling innovation. In this blog, we will explore the significance of market research […]
Einstein in a Tiger Cage: Generative AI & Jobs to be Done
In the next 12 months, AI will be embedded into most business workflows, including expansive utilization with market research and insights. As corporate insights departments and research providers race to add AI solutions to their offerings, it’s worth considering: what makes a company adding AI to its workflow successful? Is it being the first to […]
The Fine Line Between Rainbow Washing and Year-Round LGBTQ+ Support
Each year in June, you can’t help but notice your social media timelines filled with rainbow logos, store shelves full of Pride merch, and your inbox flooded with Pride marketing campaigns. And every year without fail, there are mixed responses to how brands go about navigating Pride month. But in recent years, consumers are speaking […]
Empowering Decisions: The Rise of Tactical Market Research
In recent years, the democratization of business insights through innovative market intelligence tools has revolutionized the way companies operate. This has led to a surge in tactical market research, action-oriented research that’s conducted in response to a particular need and is designed to answer specific questions. In this blog, we delve into the significance of […]
Progressive Profiling and Segmentation for Insights Communities: Fuel Cycle’s P2 Engine
For any business, understanding your audience is crucial for success. Gathering accurate and relevant customer data is the foundation of any effective research strategy. That’s where progressive profiling and segmentation come into play. In this blog, we will explore what progressive profiling is, its use cases and benefits, and detail Fuel Cycle’s revolutionary solution, the […]
Introducing the Fuel Cycle AI Blog Series
With this post, we’re kicking off a Fuel Cycle blog series on artificial intelligence and its impact on insights practices. In the coming weeks, various Fuel Cycle team members will post on a variety of topics, ranging from practical applications of AI to serious challenges that currently exist with respect to insights. We view this […]