Attracting and Retaining Gen Z in Market Research Online Communities
In the landscape of market research, understanding and adapting to the preferences of Generation Z (Gen Z) is crucial for companies seeking to capture accurate insights. Gen Z, born between the mid-1990s and early 2010s, brings a unique set of characteristics and behaviors that differ significantly from previous generations. This blog explores the distinctive qualities […]
Why Concept Testing is Important in New Product Development
When it comes to product development, creating and launching a successful new product is a challenging endeavor. Innovation and creativity are essential, but the path to success often requires more than just a groundbreaking idea. This is where concept testing comes into play. In this blog, we will explore the significance of concept testing in […]
Are In-Depth Interviews Worth It? Exploring the Pros and Cons
Data-driven decisions can make or break a business, and finding the right method to gather insights is crucial. When exploring options, one approach to consider using is the In-Depth Interview (IDI). As most things do, IDIs come with both advantages and limitations. But by exploring how to conduct In-Depth Interviews effectively, and understanding how to […]
Decoding the Consumer Mindset with Qualitative Research
Qualitative research is all about diving into the real-world aspects of human experiences, opinions, and emotions. Where quantitative research provides a 10,000-foot view of consumer patterns or trends, qualitative research aims to uncover the ‘how’ and ‘why’ behind those behaviors. Whether in conjunction with a quantitative project or run as a standalone, qualitative research projects […]
Participant Observation Research for Business
What do you do when you need insider and accurate data about how a particular group related to your organization behaves? You set up a research study where observing group interactions and behaviors is the focus. Observation research is a type of qualitative research method where market researchers observe people’s behaviors, in a controlled or […]
Using the Kano Model to Craft Consumer-Centric Product Roadmaps
In product development, staying ahead of consumer expectations is crucial. Among the myriad tools available, the Kano Model stands out as a helpful method in guiding product roadmaps with precision. In this blog, we’ll delve deeper into the Kano Model to understand its pivotal role in market research and product development. Understanding the Kano Model […]
Elevating Mobile Research Through the Social Experience
Conducting market research on mobile devices comes with a unique set of challenges – optimizing display sizes, increased chances of survey fatigue, and a world of distractions on the same device, to name a few. That’s why it’s time to begin rethinking how we deliver market research projects to mobile users and how to create […]
7 Ways to Reduce Your Market Research Timeline
Time is of the essence for your business. With that said, the ability to swiftly adapt to market changes can make or break a company. As such, expediting the market research timeline is a critical factor in gaining a competitive edge. In this blog, we’ll explore seven key strategies to reduce your market research timeline […]
10 Tips for Writing a Market Research Report
Every market researcher’s biggest nightmare is for a client to say, “this doesn’t address our business issues.” However, this type of issue is prevalent; even if we pretend it doesn’t occur. Most reports don’t reach the expectations of clients – this is due to the wrong writing techniques being used. Rather than a focus on […]
A Quick Guide to Semi-Structured Interviews
Market research is not always a cut and dry process. In other words, you may want to gather telling customer data to inform business decisions, but you may not know what questions to ask on a survey or in a structured interview. And, that’s okay. There are market research methods (e.g., semi-structured/qualitative interviews) that help […]